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Reduce Your Display Network CPL in Three Minutes

Account Manager Sean Quadlin shows you how to reduce your Display Network CPL in three minutes!!

August 9, 2012

About the Author

Amanda @Amanda_WestBook

Amanda is an Account Executive at Hanapin Marketing, a search engine marketing firm focused on generating results through pay-per-click advertising.
  • Tomas Vlcko

    There is also a way of how to collect data on age and gender. You basically have to add additionally to your primary targeting method (remarketing, topics, keywords or other) also all 3 gender categories and all age categories and you get the data on how old and what gender your targeting group is. This gives you also the opportunity to exclude the ones, which are not performing well.