>If you need any persuasion to make changes to your existing landing pages, just >take this for an example: if you were to make changes on your landing pages, >and increase your conversion rates by .5%, add that to your current sales and see >how much of an increase that is. You would be surprised how much additional >revenue .5% would drive.

Without any type of relevant testing, how does the site owner know what that .5% change is? In fact, without testing, they could be damaging their site by going .5% the other way, correct?

That is why there are companies like Performable – http://www.performable.com/ – to help people easily test their landing pages. They are working along with the person that created A/B Tests – http://www.abtests.com/ – the place to share your testing of your landing pages, product pages, sign up pages, etc.

It’s not only PPC landing pages that are making people money. It’s the overall conversion of whatever page you drive traffic too. At the end of the day though, without some testing, all the tips above really are like a roll of the dice.

Gambling with your web site / landing page should be something you are not encouraged to do. Leave the gambling in Las Vegas!

Check out this landing page:

http://www.atlantarealestateinfo.com/creekstoneestates.php

Users land here after searching for Creekstone Estates, then clicking an ad that says See all Listings in Creekstone Estates.

I’ve got 50+ of these, each aligned with it’s own 200+ long tail KWs and it’s own Ad. Getting lots of traffic, lots of conversions and paying very little.

AdWords works great if you take the time to set it up right!

Thanks for your articles,

Rob in Atlanta

I don’t disagree with you or Amber. Just offering a cautionary alternative view.

-T

Thanks for your lovely article…

Shiv
twitter.com/shivseo

I understand what you are saying Tom – but isn’t Amber simply suggesting another form of personalization. If I’m running a campaign for Widgets and you get to a my homepage and have to search for the widgets…isn’t that worse? I think she’s on point – though there should be a quick way to review the rest of the site.

Some suggestion for templates from where we can get templates and does professional templates should be important and an opt in form is also necessary for ppc landing page.

One more question to ask that can we do PPC to directly blog post where we can pre sell any product

Thanks
Alam
Twitter/alamest

Nice post, as always.

You folks CRANK out the quality blogstuff at an astounding rate

-T

Direct marketing conversions may go up, but so may bounce rate and bad vibe.

How many “bad first impressions” are worth how many conversions?

I have seen limited navigation done very badly. Seems to me one of the first rules of modern marketing is don’t piss people off (pop-ups, spam).

You entice people in, and then limit their choices too much, they ain’t happy. They feel strong-armed, maybe even duped.

My two-bit words of caution.

You do not want to unduly distract visitors from doing business with you. But in my opinion you should also respect their ability to make decisions about how they consume information.

-T