Comments on: 2 Major Reasons Why You Should Run a Search Query Report Today!

By: Case Cash

Case Cash — Sun, 15 Aug 2010 17:26:56 +0000

Great advice. Its great if you use a lot of broad matched keywords – it can really show you which words you should be making a negative. Its also a great way to find new words. A word of advice – run this report often, otherwise you can be overwhelmed with data

By: Amber

Amber — Wed, 26 Nov 2008 14:03:16 +0000

Great Tip, thanks Kalin!

By: Kalin Dudley

Kalin Dudley — Wed, 26 Nov 2008 05:29:01 +0000

A great strategy that many people fail to use is the keyword filter tool in Google Analytics which gives you interaction metrics of Search Queries from all Networks as well. The biggest advantage that Yahoo has over all other networks is the ASSIST keyword data which tells you terms that may be leading to conversions which may not convert themselves. Many times I have made the mistake of pausing an ASSIST keyword in Google or MSN because the cost is high with little to no conversions. Using the Interaction Metrics from the keyword results that are caught on Google Analytics helps me to do two major things using metrics like bounce rates, avg time of page and avg page visits :

- Find possible ASSIST terms
- Make choices for terms that may convert offline via phone calls

I have found that using the Search Query Report mixed with Google Analytics with the Search Term Filter have proven to be the most successful strategy to use in effort not to eliminate possible ASSIST terms as well. Great blog, been reading for awhile!!

By: Mark

Mark — Wed, 02 Jul 2008 13:17:26 +0000

If you’re sick of the “other unique queries” in your reports, then use the exact keyword tracking script for Google Analytics. Its free and it shows all of the exact search queries right there in the Google Analytics interface. It will not lump queries together under a label of “other unique queries.” It’s much easier to use than Google’s Search Query Report, and will give you a lot more data.

http://www.roirevolution.com/blog/2008/03/google_analytics_keyword_sleuth_vs_search_query_pe.html

By: Plotting the Effects of your PPC Changes

Plotting the Effects of your PPC Changes — Mon, 16 Jun 2008 15:47:06 +0000

[...] History’ tool is going to become one of your best friends (along with the URL builder, the search query report and the Google Gods). I will go from account level to keyword level to explain what you can do with [...]

By: SEO Agency

SEO Agency — Wed, 19 Mar 2008 02:38:31 +0000

Great tip however I am getting the “other unique queries” in my reports. I guess I will have to wait until Google cleans up their act. My account was opened back in 2004. I wonder if this a trend that is isolated to older accounts?

By: Michael Wiegand

Michael Wiegand — Wed, 12 Mar 2008 21:08:57 +0000

I suggest scheduling them every week. Finding new negatives is critical, especially with campaigns that have tight budgets.

The only bad thing about Search Query Reports right now is when you get a lot of useless data like “15 Other Queries” and “32 Other Queries” back. I find this only happens with certain clients, but Google said there’s nothing they can do as of right now. It’s kinda like the “Domain Ads” result in Placement Reports. Not much you can do with that.