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PPC News Roundup 3/30/2007Posted by Amber on March 30, 2007 |
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Positives of the Negative: Using negative keywords to enhance your campaign’s performancePosted by Amber on March 30, 2007 |
Using negative keywords in your campaigns allows you to filter out unwanted or irrelevant traffic to your site. Negative keywords eliminate the chances that your ads might show up for a keyword that you don’t offer. Negative keywords can help you control the clicks you receive, so they remain relevant clicks, and you’re only paying for relevant traffic.
Of course, you don’t want to overdo your negative keyword list; therefore, it is important to do a little negative-keyword research first. In …
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Yahoo! Performing System Updates This WeekendPosted by John on March 29, 2007 |
Yahoo! notified advertisers this week of system updates that will be taking place this Friday and Saturday (March 30th and 31st). As is standard practice with system wide updates, the Search Marketing platform will be ‘frozen’ during the following times:Friday, March 30th from 8 pm Pacific Time to 2 am Pacific TimeSaturday, March 31st from 3 pm Pacific Time to 9 pm Pacific TimeRest assured that come Monday morning, I’ll be perusing my Yahoo! PPC accounts for …
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When Broad Match Is Just TOO BroadPosted by John on March 28, 2007 |
There’s an interesting thread at SEM 2.0 seeking thoughts about paid-search marketing “woes” in relation to Google’s broad-matching technology. What spawned the discussion was a blog post from Rimm-Kaufman that explained how Google’s broad match has been expanded to include “extended match.” The obvious change in search-query permutations and phrase orders inspired this statement:
“[T]he combination of ‘extended match’ and quality-score-based auctions means [Google] can pretty much serve any ad you have on any search related to your category. …
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It Ain’t Easy, but You Can Move Keywords in PanamaPosted by John on March 27, 2007 |
Of all the great strides that Yahoo! has made in simplifying keyword management, they missed a big step in the process with Panama: They took away the ability to move keywords with historical data. Within the Panama interface, it is impossible to move a keyword from one ad group to another without deleting the keyword and reinserting it in a new location. Various calls by our staff to Yahoo!’s support have covered this topic.
One possible solution …
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PPC News Roundup 3/27/2007Posted by Amber on March 27, 2007 |
