• While we have yet to test out Google’s Website Optimizer in-house, it is great to see other advertisers’ test results. This basic test showed that by increasing relevant text on the landing page, the conversion rate increased by over 20%!

• Despite each company claiming not to be in competition with each other, PayPal raises the stakes against Google Checkout once again. PayPal has joined forces with Yahoo! to place icons with paid search listings.

• Industry analysts over predicted Yahoo!’s first quarter stock prices, mostly due to CEO Terry Semel’s optimistic comments. Everyone was expecting Panama to be a ‘smoking gun,’ but has it really had enough time to start firing?

• Yahoo has a new keyword bidding page with new enhanced options as well as a new ad-level reporting feature that shows you how well your ads are performing in terms of conversion rates.

• This post from thegooglecache has some good points on the new features Google is coming up with to make sure Yahoo! stays on the bottom.

• 7 MSN AdCenter updated features from searchengineroundwatch.com.

  Get future posts sent to you free and automatically via email or RSS Feed !

• PPC News Roundup for April 24, 2007
• PPC News Roundup for April 10, 2007
• PPC News Roundup for April 6, 2007
• PPC News Roundup for March 23, 2007
• PPC News Roundup for April 17, 2007

This entry was posted on Friday, April 20th, 2007 at 2:57 pm and is filed under PPC News Round Up. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.