Over at SERoundtable there has been a discussion regarding the new yellow background for advertisements within AdWords. Not only has the color been changed, but the configuration of the ads has been altered so that users have to click directly on each ad, rather than anywhere within the ad block display. These changes were launched on April 6.

Has the new yellow background, or new configuration, been hindering click-through-rates or overall click traffic? I ran a …

Tons of information has been posted on how to increase your CTRs or conversion rates or how to improve your ad text and quality scores. I would like to share how I was able to increase my overall account status from under-performing to over-performing. See if my plan of action could possibly help you. It was successful for me.

* The goal: to reach 15,284 clicks with a CPC of $0.22 for the month. Then I would have to stay within …

• Has your performance dropped on MSN significantly within the past 24 hours? Check our Webmaster World for any developments (we haven’t noticed any decrease in performance yet).

• Brad Geddes at ewhisper.net talks about strategies to lower your minimum bids

• This blogger noticed a single advertiser hogging up to four paid search ads in the Google SERPs. All of the ads were aimed at the same destination URL with the same product listings, etc. How did this …
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Upon her return from SES, Rebecca of SEOmoz published a blow-by-blow re-cap of her experience. Sounds like she had a great time! I need to get to SES next year. However, I am not posting to lament my absence from this year’s conference but rather to answer a few questions she poses, and comment on a few nuggets of truth she took away from the PPC session she attended.

What Rebecca Learned:

* According …

Regional targeting is broken down into two basic tactics: IP targeting and geographic keyword targeting. IP targeting is the process of distributing ads based on the actual location of the searcher. Geographic keyword targeting is the process of using geographic keyword modifiers (i.e. “Indiana widget maker”) to display ads for location-specific searches. Before running through the details of these tactics, let’s first go over the fundamental differences between Google AdWords and Yahoo! Search Marketing’s various regional …

• This article from Search Insider details Google’s value. Whether you like it or not, the truth is that Google’s efforts to find new and innovative ways to monetize the world’s information is just something we all need to get used to.
• It’s a good idea to keep on your competitors. Heidi Cohen over at Clickz Expertsdiscusses some details on monitoring your competition and some best practices for generating the most useful results.
• …
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