• ShoeMoney talks PPC with MSN Adcenter.

• Have you noticed the annoying differences between AdWords and Panama? If not, let Got Ads bring them to your attention.

• Search Marketing Standard lays out the basics when panning for keyword gold in this 2 part post. Everything is covered from keyword targeting, to relevancy, tracking and even branding issues.

• Jessica Bowman from Search Engine Land gives 13 tips for getting page one search rankings.

• From the Yahoo! Search Marketing Blog - …
  (more…)

Jeremy Mayes over at PPC Discussions asks, “In your mind, what is the most important element of an AdWords campaign?” This is a very interesting question, and I like the car analogy he uses (see his original post); however, I disagree: my radio is not critical to my car’s functionality but it is essential to my sanity (I am a music geek, and I hate driving, so I NEED music to operate a car). I agree …

Well, some people think so. Search Engine Roundtable shared this comment from a Web Master World forum discussion:
“My CTR since May 16 has fallen through the floor. I assume this is because of the new short description policy.”

After reading both the forum discussion and the blog post, I decided to see if this observation held any merit. My first thought …

I spoke with an MSN representative today and got the scoop on some upcoming features they plan to add in the next few months.

• ‘Today’, ‘Last 7 Days’, and custom date ranges will be added to the drop down in the campaigns tab. This way you won’t have to run a report for a custom date range. You’ll be able to do this right off the main page. (Like you can in Google & Yahoo!)

• A ‘campaign total’ line for all campaigns …
  (more…)

When we logged into our AdWords accounts this morning a number of them contained this notification at the top:

“Your account budget is currently set to end before your ad campaign(s).
Campaigns cannot run beyond an account end date. To extend your account
budget end date and keep your campaign(s) running, please contact your
Google Representative. OK”

We have talked with our AdWords reps and they let us know that this notification is an error and it will not affect your accounts’ performance. Please …

What is it?

Google’s new Placement Performance Report allows advertisers to view the sites where their ads are being displayed on the content network. In the not-so-distant past, advertisers were relegated to “all or nothing” content strategies. This new transparency allows for greater flexibility in account management and will help to quiet growing opposition to the use of Google’s content network.

What will you find in this report?

• Domain and URL of content sites where your ads displayed.
• Ad variation (i.e. …
  (more…)