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Jeremy Mayes over at PPC Discussions asks, “In your mind, what is the most important element of an AdWords campaign?” This is a very interesting question, and I like the car analogy he uses (see his original post); however, I disagree: my radio is not critical to my car’s functionality but it is essential to my sanity (I am a music geek, and I hate driving, so I NEED music to operate a car). I agree …
Well, some people think so. Search Engine Roundtable shared this comment from a Web Master World forum discussion:
“My CTR since May 16 has fallen through the floor. I assume this is because of the new short description policy.”
After reading both the forum discussion and the blog post, I decided to see if this observation held any merit. My first thought …
I spoke with an MSN representative today and got the scoop on some upcoming features they plan to add in the next few months.
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When we logged into our AdWords accounts this morning a number of them contained this notification at the top:
“Your account budget is currently set to end before your ad campaign(s).
Campaigns cannot run beyond an account end date. To extend your account
budget end date and keep your campaign(s) running, please contact your
Google Representative. OK”
We have talked with our AdWords reps and they let us know that this notification is an error and it will not affect your accounts’ performance. Please …
What is it?
Google’s new Placement Performance Report allows advertisers to view the sites where their ads are being displayed on the content network. In the not-so-distant past, advertisers were relegated to “all or nothing” content strategies. This new transparency allows for greater flexibility in account management and will help to quiet growing opposition to the use of Google’s content network.
What will you find in this report?
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An interesting question/issue has been posted over at WebmasterWorld:
On the 16th of May, I noticed that most of the websites that were in the first page rankings in Google USA, had been dropped to second and third page positions. Websites that have replaced them are mostly irrelevant listings from large corporate companies and over-bidded newbies. Is this a glitch in the system, as I don’t see how this would increase Googles’ revenue if they have a
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As a follow up to my preferred cost bidding blog a few weeks ago, I’m here to share my results after testing for two weeks. Although my cost-per-click has remained nearly the same, my click-through rates and average ad positions have dropped.
Campaign #1 is still set at a preferred cost bid of $0.12. For the past two weeks my actual CPC was at $0.09. However it has increased by $0.01 in the past seven days from $0.09 to …
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