• This is a blinding flash of the obvious! If you want to improve your tracking ability and truly measure how well your online marketing is performing, give users an incentive to place the order online. This tip is a real jewel - don’t gloss over it just because it’s short.

• Search Engine Lowdown reports on Google to Begin Shutting Down Arbitrage Sites

• Search Engine Watch talks about what ask.com should do to be successful

• Rim Kaufmann dissects the anatomy of …
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An interesting question/issue has been posted over at WebmasterWorld:

On the 16th of May, I noticed that most of the websites that were in the first page rankings in Google USA, had been dropped to second and third page positions. Websites that have replaced them are mostly irrelevant listings from large corporate companies and over-bidded newbies. Is this a glitch in the system, as I don’t see how this …

As a follow up to my preferred cost bidding blog a few weeks ago, I’m here to share my results after testing for two weeks. Although my cost-per-click has remained nearly the same, my click-through rates and average ad positions have dropped.

Campaign #1 is still set at a preferred cost bid of $0.12. For the past two weeks my actual CPC was at $0.09. However it has increased by $0.01 in the past seven days from $0.09 to …

• Wondering what that new column ‘Assists’ means in Yahoo? Here it from the horses mouth!

• MSN has been releasing some handy tools as of late for easier account management. I haven’t had a chance to use them yet, but I’m certain I will eventually.

• It’s rumored that Google may be buying yet another company.

• Learn about Google’s new Universal Search from Andy Beal.

• Daniel Tynski talks about common mistakes one can make in SEO & SEM.

• Search Engine Guide presents a list from Wordtracker of the top 500 search terms in the past 48 hours.

• John Miller from Search Engine Land discusses ways to improve your B2B landing pages.

• Yahoo share holders are preparing a class action law suit that claims the search engine mislead them over the launch of Panama.

• Unless you’re converting 100% of your visitors, you’ll …
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We’ve recently been asked a question regarding ad URLs: “Hi, I’ve been using Google Adwords and MSN Adcenter for a while and have decided to have a look at yahoos PPC offering, now all seems ok, except it doesn’t seem to support a display URL/destination URL differentiation. Is this possible in Yahoo PPC? And how do I go about it. Basically I want my display url to be my main sites url (www.example.com) and I want the destination to be …