Today we noticed that the ‘Create New Ad’ section of Yahoo has a different look and added content!
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Archive for June, 2007
New Ad Creation Features from Yahoo!
June 29th, 2007 | Amber | Yahoo! Search Marketing
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How to Shorten Your PPC Ad Texts
In April I posted about the impending truncation of Yahoo! ad texts: well, the time is nigh. Ad texts that are over 70 characters in length will be truncated when displayed within Yahoo!’s SERP. Here is a visual example of how your ad will be effected by this ad delivery alteration (borrowed from the YSM blog):
Consumers have countless reasons not …
YSM’s Quirky Little Feature, Optimize Ad Display
It is a difficult task to try and deny the progress Yahoo!’s Panama interface has made from the Overture days of the not-so-distant past. As a matter of fact, it simply may be impossible. In the months since its launch, I’ve grown to trust the new look, feel and usability of Yahoo!’s new advertising platform.
Along the way I’ve been able to laugh, cry and learn right along with everyone else in the industry. …
PPC News Roundup for June 27, 2007
June 27th, 2007 | Amber | PPC News Round Up
- We know that search is a complex beast, but we keep learning just how complex it is.
- Let your fingers do the walking: Yellowpages.com revamps its site and this could help your local search
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6 Ways to Increase Your PPC Traffic
June 27th, 2007 | Amber | Basic PPC Strategies
Whether your goals are to drive sales, leads or sign-ups, increasing traffic to your site is one action you can take to get closer to your goals. Below I’ve described six ways I was able to increase traffic for my clients without spending additional money. And in turn, I was able to generate more leads and revenue for my clients.
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One Small Step for adCenter
June 21st, 2007 | Joe | Microsoft adCenter
MSN announced this afternoon that on Saturday, June 23 adCenter will undergo an upgrade that will allow you to manage your negative keywords at the campaign level. Currently you can insert negative keywords at the account level which means these negative keywords are applied to every campaign. This is a helpful step forward for adCenter.
Keep in mind that you will not be able to access your adCenter account for up to 14 hours during the upgrade.
What should you do on …
PPC News Roundup for June 20, 2007
June 20th, 2007 | Amber | PPC News Round Up
- Often the EXACT OPPOSITE of what you predict will occur, says Offermatica.com on Landing Page Best Practices.
- Free commercial ad server for publishers, what? A clickz.com post mentioned that Exponential announced today a free commercial ad server for publishers, claiming the solution offers functions normally reserved for powerful and costly “industrial strength” platforms. It’s called Expo9.
- User reviews are a sure-fire way to increase sales. P.J. Fusco over at Clickz sheds some light on how generate more reviews, as
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Cross-Channel Tracking Explained
June 20th, 2007 | John | Advanced PPC Strategies
We all know that the majority of searches and subsequent PPC traffic derives from the big boys, Google and Yahoo!. For the most part we also know that it can make a great deal of sense to utilize MSN and Ask.com in our advertising efforts. From there, the list of alternative search engines continues to grow. Considering up and coming stars like Business.com, Adbrite, AdKnowledge and LookSmart, many advertisers are looking for …
How to Set Up Your Shopzilla.com Account
June 19th, 2007 | Amber | 2nd & 3rd Tier Search Engines
Last Friday I posted 7 reasons why retailers should advertise on Shopzilla.com. Today I’d like to go into a little more in detail and show you how to set up your shopzilla.com account.
As previously mentioned in my last blog, Shopzilla.com owns Bizrate.com. So you only have to set up your account once in Shopzilla.com in order to have your products posted on both shopping comparison sites. Cool huh? Plus, listing in Shopzilla is free. You only pay for
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To Optimize, or Not To Optimize
There has been some discussion over at Small Business SEM regarding an offer for an automated campaign optimization from Google. I give can give Matt some feedback on this as we have had a handful of clients optimized by our AdWords representatives. Our official stance on optimizations is this: similar tactics are employed for each optimization (so they are not very personalized) and results have varied.
Most optimizations offered by Google employ
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