All of us here at PPC Hero are consistently looking for ways to improve ourselves. This need for betterment comes in a myriad of flavors: writing, PPC management, blog management and all of the behind the scenes SEO work, too.

As such, this quick post is a request for help from none other than Mr. Blog Tipping himself, Douglas Karr. His blog is a good read if you don’t know it, and his offer to …

Two weeks ago I wrote about the most important settings to check when starting up an AdWords account. This week I’ll be detailing some of the ins and outs of the Yahoo! Search Marketing interface (YSM or Panama). I should reiterate that this list isn’t intended to be the end-all-be-all for navigating your YSM account, but an informational resource when setting up an account or even …

 
• An article on adwords unexpected match types talks about how your ads could be coming up for completely irrelevant search terms. The cause of this is Google Adwords broad match, which is now being called by some, Google expanded broad match. They’re basically stating that Googles search is too broad, even broader than we originally though. This article helps remind me that I need to add more negative keywords into my campaigns if I see that my ads are …
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After doing some sleuthing into Google’s AdWords quality score, we’d like to ask for your opinion on the matter!
We created a list of the 12 most influential attributes of Google’s quality score and this survey asks for your opinion on how much weight each of these attributes carries in the overall quality score formula.

Inspired by a similar survey for organic ranking attributes conducted by SEOmoz, we will post the …

Bill Slawski over at SEO by the Sea recently unearthed 3 patents filed by Google that map out the methods AdWords uses to determine the quality of an advertisement. As expected, the patents are mind-numbingly dry, but still we found them illuminating since the PPC Hero Team is constantly trying to breakdown the AdWords quality score to the most minute detail. As we are always looking to be of service to you, I …

Last week I posted a note about Google’s AdWords Ad Preview Page - a very handy tool to keep your unnecessary impressions to a minimal.

Well, we have another winner for you. You may be running international campaigns on Google blindly without knowing your competitive landscape. Now, seeing how your ads appear in another country is just a few clicks away! Our friends over at Red Fly Marketing have developed a plugin …