So, I had a conversation with my Ask.com customer representative yesterday and I couldn’t help but come to this conclusion: Managing an Ask.com campaign is like flying blind, and by blind I don’t mean that you can’t see where you’re going, I mean there are no instruments in the cockpit to gauge your altitude, speed, or anything.
Ask has a quality score similar to AdWords and Yahoo, only theirs is less complex. From what I gathered during my conversation yesterday, the …
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Google’s Top Ad Placement formula change took effect last Wednesday. Within 2 days of the shift, I began to read posts like this one where advertisers began calling out negative effects to their AdWords accounts with no hard data to back it up. The entire team here at PPC Hero felt that we needed to analyze our own data before deciding to agree or disagree.
To test, I chose three clients with an average position in the top
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John W. Ellis is a Senior Online Marketing Manager with ResortQuest, the largest vacation rental management company in North America. We chose to interview Mr. Ellis because of his expertise in pay-per-click management. John has extensive experience in pay-per-click management, web analytics, online marketing, affiliate marketing, email marketing and more. I find his thoughts on ask.com very interesting and even more his tips on campaign management helpful. More information on John W. Ellis can …
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There has been a lot of chatter recently regarding what kind of relationship your landing page has to your AdWords quality score. Without a doubt your landing page is one of most important (if not the most important) aspects of your PPC campaign. Each landing page is assigned a quality score which crucial to your overall score – however, there are a myriad of factors that contribute to the quality score, and none of them …
Two weeks ago, Google announced that they were set to change the ranking formula for top ad placement. Initially, I had mixed opinions on the subject and was unsure if the motives behind the change were for quality or for Google’s financial gain. Bloggers across the board wrote on the subject and had theory after theory of what was Google’s “true” intent. Instead of posting further hearsay, the team here at PPC Hero contacted our trusty Google reps to
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We all know that the landing page is one of the most important aspects of increasing your conversion rate. Below I’ve listed 12 “Do’s” and “Don’ts” to keep in mind when looking at either constructing a landing page from scratch or revising an existing landing page. Any one who is involved with Search Engine Marketing should read this post and use it as a set of guidelines when it’s time to make changes to your landing page.
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Jeremy Mayes is a well known blogger in the PPC industry. Today he shares with us his thoughts and opinions on hot topics in the PPC world.
Q: Do you foresee any advancements occurring in the next year that will change the way people manage their PPC accounts?
A: Yes, over the next 12 months I believe Google will add features that support rule based management of campaigns within AdWords. It’s needed – and Google knows that the …
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