The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from December. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

• Looking for a one-time campaign tune up? Yahoo!’s new campaign tune up tool gives advertisers a one-time analysis of a non-optimized campaign. The campaign tune-up takes about fifteen minutes to complete …
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The team here at Hanapin Marketing has recently become a certified company in Google Adwords, Yahoo! and MSN AdCenter. In this post I’ve listed the top three search engines and how to become a certified individual or company. I’ve included information such as benefits, costs, how to access the learning materials, tips on taking the exam and requirements to becoming certified.

Why should you or your company become certified? Credibility of course! Being a certified member of the …

Over the past week we’ve discussed five ways to write better ad texts to increase traffic to your site and target the right customers. You may notice that writing the best ad text possible can be quite overwhelming! To make it easier for you, we’ve devised a guide or checklist to writing the best ad text.

When beginning to write from scratch or re-write your existing ad …

This week we have been exploring how to catch more clicks and conversions by writing better ad texts. Our tackle box has been filled the tools to help (just to name a few):

• Write benefit-driven ad text
• Use promotional offers and calls-to-action
• Qualify our leads as much as possible

But let’s be honest; even …

So far this week, we have discussed the best practices for writing great PPC ad texts. The ideas presented have thus far focused on writing techniques, not necessarily search engine provided tools. However, today I’d like to discuss one of the most powerful tools provided to advertisers: Dynamic Keyword Insertion (DKI). DKI is a way to write your ad so that a user’s actual search query keyword will be …

• Previously in MSN’s adCenter, you had to control your spending through a monthly budget. With a recent set of updates, it is now possible to set both a daily and maximum monthly budget. Thank you MSN!
• The PPC Blog provided this list of 13 Pay Per Click Myths. This list does a great job of breaking down some of the most common misperceptions, such as: the need to rank #1, the Content Network and Broad …
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