In our 6 day series, Catch More Clicks and Conversions with Better Ad Text: Use the Right Lures! We’ll talk about everything there is to know about writing great ad text. ‘Catch the Best Leads, Not the Most leads is part 4 of our series. Lead generation is one of the tougher challenges among …

Every day this week we are writing about how to improve your PPC account’s ad texts! Yesterday we discussed writing benefit driven ads to lure customers to your site. So today, I’m going to take your ad writing skills to the next level by explaining how and why you should include promotional offers and calls-to-action in your ad texts.

There are millions of people using search engines everyday …

Let us not forget the fundamental root of search engine marketing: search. The term ’search’ also comprises these terms: query, hunt, seek, look for, ferret, chase, rummage. Users rummage through search query results looking for a service, a product, a piece-of-information, an answer. Search engine results pages (SERP) are filled with possible answers to a users’ query, but the key to a successful search engine marketing campaign is being the …

Our quest to make better PPC accounts for everyone continues! In our previous series we have expanded your view on the AdWords Quality Score, and we have revitalized and re-invigorated your PPC campaign in 5 days. This time around we will help you catch more clicks and conversions with better ad texts by using the right …

With all of the quality score initiatives that have been implemented by AdWords it is becoming increasingly difficult to determine exactly where your PPC ad will appear on any given search engine results page (SERP). Believe it or not, this quality-based ranking system is a step in the right direction, but this evolution has left some search engine marketers in the dark in regards to best practices for adjusting their ad position (i.e. rankings). There is a tool in AdWords …

Last week I wrote on Yahoo!’s new tool called the Tune-Up tool. Just to re-cap, the tune-up tool performs a one-time analysis of a non-optimized campaign. Based on the results, it proposes optimal bids and match types for the campaign’s sponsored search keywords, as well as a suggested campaign daily spend limit. I said I would follow up on the performance suggestions the tool recommended.

My metric was to generate more clicks. I gave them $100/month to work with, …