The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from January. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!
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Andy Komack over at KoMarketing.com talks about Keyword Strategies for B2B PPC Campaigns. I’d like to append to his list 3 ad text strategies for B2B PPC campaigns. Andy focuses more on targeting qualified traffic and generating only good leads through long-tail PPC keywords. It’s incredibly important to have the correct keywords in your PPC campaign in order to generate qualified B2B leads. But what is just as …
One of the best features of pay-per-click advertising is the ability to test. There are numerous tools and options in AdWords, Yahoo! Search Marketing and adCenter that allow PPC advertisers to test nearly every piece of their account. But, admittedly, this barrage of bells and whistles could make the average-Joe-PPC-beginner go crazy – or worse yet, abandon PPC altogether! I would recommend to any advertiser interested in testing their PPC variables to begin with ad texts. As such, today’s PPC …
This week we’ve been walking many miles in our customer’s searching shoes. We have learned how to write ads that answer your customer’s questions; how to anticipate when your customers will be searching for your services; how to discover new keywords using reports and analytics; and how to use general terms to generate brand awareness. We have one more mile to walk!
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As mile 4 in our ‘Walk a Mile in a Searchers Shoes’ series we’ll focus on how to fit general keywords into a profitable campaign. General keywords can at times get a bad rap in the PPC world. They don’t convert as well as specific or long tail keywords, and they typically cost more since they drive large amounts
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We’ve been walking in searchers’ shoes all week, and today is mile 3 of our journey to think and search like our customers! Search marketers have a wide array of tools at their disposal, many of which are powerful assets in understanding search behavior. More specifically, the PPC search engines all offer invaluable reporting features detailing ad and keyword performance, but it’s when you take that next step that …
As part 2 of our ‘Walk a Mile in a Searcher’s Shoes’ Series, today is mile 2! Now that the major holidays are over, I look back at what I could have done differently to maximize traffic and revenue for my clients through PPC. It’s actually very obvious, if I were to have just looked at the past year performance of my PPC account, I would have known …
Every day this week, PPC Hero is going to walk a mile in a searcher’s shoes. Today is mile number one! Managing an effective search engine marketing campaign, and more specifically a PPC campaign, requires that you be a jack-of-many-trades. You have to know how to write concisely and effectively, being comfortable with statistical data is a must and you’ve got to know how to analyze …
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