Everyday millions of people are searching for answers. This is not in reference to some existential crisis that encompasses the search for the meaning of life. These millions of people are looking for a specific answer to a particular question via search engines. As a search engine marketer you need to make sure that your service/product/information is exactly the answer that your potential customer is searching for. To position yourself as the best answer, you first have to know what the question is!

To truly understand what a customer needs and is searching for, you must first walk a mile in their searching shoes. This week PPC Hero will be exploring how to get inside a searcher’s shoes (hence the image for the series!). Once you understand when, how and why a searcher is looking for what you have to offer, then you can make them an offer they can’t refuse! This will lead to more clicks, conversions and an increased ROI.

Here is what’s in store this week:

Monday: How to Write Ads that Promise and Landing Pages that Deliver

Tuesday: How to Predict When Your Traffic Will Drop and Ways to Prevent It

Wednesday: How to Use Analytics and Reports to Get to Know Your Customers Better

Thursday: How to Fit General Keywords into a Profitable Campaign

Friday: How to Use Long Tail Keywords to Target Searchers When They’re Ready to Buy

  Don't forget to subscribe to the PPC Hero feed!

This entry was posted on Sunday, January 20th, 2008 at 12:53 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.