Archive for February, 2008

Our Greatest Hits for February!

February 29th, 2008 | Joe | Greatest Hits

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from February. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

Anytime Google or Yahoo makes an algorithmic or editorial guideline change that effects every advertiser, that is extremely important news. The most recent global AdWords update affects how advertisers utilize the display URL aspect of their advertisements. If you

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Selling PPC Services: How to Present PPC to C-Level Executives

February 29th, 2008 | Joe | Advanced PPC Strategies

Today’s article is the last in our Advanced PPC Strategies series. We’ll be taking a slightly different turn, as today we will not be talking management strategy, but we will focus on how to present your pay-per-click services to C-level executives. By C-level we mean CEO’s, COO’s, CMO’s or CFOs – most any title that starts with â€˜Chief.’ To instill a sense of trust you need to …

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Dynamic Landing Page Content: How to Increase Conversions through Increased Relevancy

February 28th, 2008 | John | Advanced PPC Strategies, Landing Pages

All week we’ve been writing on Advanced PPC Strategies. So far we’ve covered everything from trademark policies and international PPC to special B2B considerations. My charge today is to explain how you can increase conversion rates and overall relevancy with dynamic landing page content. By now most PPC advertisers know that dynamic keyword insertion (DKI) can be a …

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Minimum Bid Prices Changing in Yahoo!

February 27th, 2008 | Joe | Bid/Budget Management, Yahoo! Search Marketing

Today Yahoo Search Marketing announced that your minimum pay-per-click bids are going to be changing. Currently, the minimum bid is $0.10 (ten cents) across the board for every keyword. However, the announcement made today states that minimum bids will no longer be fixed but will vary. This change will affect only sponsored search keywords; the content network minimum bid will remain as is, at $0.10 (ten cents).

How will your new minimum bid be determined? There are a two main factors …

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International PPC Campaigns: How to Target Outside the US With Success

February 27th, 2008 | Amber | Advanced PPC Strategies

Today is the third day in our week long series on advanced PPC strategies. According to a Search Marketing Now webinar, 75% of the world’s searches are performed outside of North America. That’s a large number, which tells me there is a lot of opportunity to reach additional customers, to increase traffic, and revenue. Targeting outside North America does require a specific understanding of the localized markets in …

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PPC for B2B: Real World Recommendations You Can Use

February 26th, 2008 | John | Advanced PPC Strategies

Today is part 2 of our week long series on Advanced PPC Strategies. When I solicited for feedback a few weeks ago, one of the best comments I received was a request for tips on managing PPC for business-to-business (B2B) clients. Through my experiences with B2B pay-per-click campaigns I understand why this is such an important topic. There are vast differences between targeting general consumers versus business …

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PPC, Trademark Laws, and Copyright Laws: How to Play Fair and Still Win

February 25th, 2008 | Joe | Advanced PPC Strategies

This week we are exploring advanced PPC strategies, and bidding on branded keywords is a regularly debated tatic. According to a study conducted by Hitwise, one in seven brand searches do not end up at the searched-for brand’s website. This is an indication of a number of search trends:

Bidding on branded keywords, your own as well as those of your competitors, is absolutely

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Advanced PPC Strategies: With Great Knowledge Comes Great PPC Performance

February 24th, 2008 | Amber | Advanced PPC Strategies

Recently, we asked our readers what topics they would like to see covered when it comes to advanced pay-per-click management strategies. There were several good suggestions, and this week we’re going to discuss some of the topics our readers are most interested in learning about.

Writing about advanced PPC management can help veteran ppc’ers as well as beginners. Brushing up on PPC management basics is always necessary, but advanced

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Get Even More PPC Hero: Check Out Our Illustration Archive!

February 22nd, 2008 | Joe | PPC Hero

Can’t get enough of that hunky PPC Hero? Or that wily SEO Boy? Or that gorgeous Miss Clicks? Or that shady ROI Bandit? Well, now you can! We have created a PPC Hero Illustration Archive over at Flickr. Now you can reminisce about all of the adventures PPC Hero has had thus far (and there are many more to come!). Check out the archive HERE!

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PPC News Roundup for February 20, 2008

February 20th, 2008 | Amber | PPC News Round Up

The YSM blog suggests three questions to ask about your clicks when you see an unexpected surge in traffic: Have you changed anything recently? Have you noticed abnormal click activity (by reviewing logs, etc.)? Have you set a daily spending limit? This is a good reminder from Yahoo on the importance of carefully reviewing the traffic you receive from PPC and taking the proper actions to fix any problems!
Have you considered using Google’s new Conversion

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