A number of my PPC campaigns are geographically targeted, as I’m sure many of your PPC campaigns are as well. For these campaigns I adhere to my list of best PPC practices: ad text testing, bid management, keyword research, content optimization, and the list goes on and on. Every month I strive to expand my campaigns’ reach, but within a prescribed …

• Eric Enge from Search Engine Watch talks about just how important landing page optimization is for search engine marketers in terms of increasing revenue. A few steps into optimizing your landing page is to think back to when you originally designed your site; did you design the site for what you wanted it to do or how customers would use it? Go back and re-think how customers use your site and make appropriate modifications.
• Not able to target your …
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As of April 1, Google will be making significant changes to their enforcement of display URL policies. The “Policy Team” has taken a stricter stance on the relationship between display URLs and destination URLs — and they will be allowing few exceptions to their rules. In short, if your destination URL is www.example.com, your display URL must be www.example.com. Just to alleviate any confusion: display URLs are what is displayed in your ad text - destination URLs …

Yes, it’s that time of year when love is in the air! As you can see, PPC Hero is quite smitten with our brand new character: Miss Clicks! Of course, every PPC manager is trying to attract clicks but PPC Hero has taken this literally! Happy Valentine’s Day from PPC Hero!

In searching through our web stats today, the category “Advanced PPC Strategies” ranks as one of the top 10 pieces of content on our blog. All time, it’s the 4th most viewed piece.

Clearly, you’re interested in it! So, we’re making one of our next blog post series about just that—Advanced PPC Strategies!

Our last two blog post series were extremely well-read—one described how to think more like your customers and the one before described how to …

As you may, or may not, know the Google content network is a mysterious beast. It can certainly generate a great wealth of traffic, but that traffic isn’t always of the highest quality. However, if you can achieve the right balance of appearing on the content network while maintaining a positive ROI, then you’re ahead of the game. I think we do a pretty good job of utilizing the Google’s content network but we’re …