• Jeremey Mays from PPC Discussions posts a very helpful and insightful Adwords Quality Score FAQ. Questions range from ‘how can I improve my quality score?’ to ‘is having flash on my site bad for my quality score?’
• Matt Lester at Search Engine Land has stripped down a successful search marketing campaign down to the basics. Sure, this post is general and each of these 10 topics could be a book by itself, but if you’re just getting started these …
  Read Entire Article…

The search query report was introduced in Google Adwords last summer. The report shows performance data for the actual search queries that triggered your ads. You can easily run the report in your Google Adwords account by simply going to the reports tab, and selecting Search Query Performance Report.

If you’ve run a search query report in Google Adwords you very well may be aware that there are some problems with the report. For example, a good …

It was one year ago today that we posted our first article to PPC Hero. As you can see, he’s a little over zealous with the celebration. Jumping out of a cake sounds like a good idea, but it can be messy. The movies make it look so easy!

Here’s a quick snapshot of the progress we’ve made in 365 days:

• Articles Posted to PPC Hero: 473
• RSS Subscribers: 854
• Comments: 388
• Inbound Links: 4,398
• Pageviews: 67,802

We have big plans in store for …

For a while now, Google’s AdWords Editor has made PPC campaign management a snap. Whether it’s the click and drag capabilities or the ability to copy entire campaigns with simple copy and paste functions, the Editor has been a breath of fresh air in my daily PPC workload. However, I don’t always work in the editor. **Gasp!**

Occasionally, I still work in the AdWords interface to make changes or create new campaigns. The …

Today, I will not be discussing certainties. Usually, we prefer to write articles backed by concrete statics, historical performance, and an in-depth knowledge of pay-per-click. However, my post today will be most speculative than usual since some of the details are still filtering in to us. PPC Hero’s duty is to make sure that you are aware of everything going on with pay-per-click and when it comes to your Google Quality Score, we want to keep you as informed as …

• Shimon Sandler from shimonsandler.com gives 8 methods for tracking phone conversions through search advertising. A few methods include: Creating a unique landing page with a unique 800# and to generate a unique “promo code” by placing all your keywords in a database and assign them an individual ID.
• It is often difficult to determine how decreasing or increasing your daily campaign budgets will affect your traffic. How much traffic are you missing out on if you have …
  Read Entire Article…