About a week ago news broke that Google was being sued over displaying ads on the content network when the advertisers left their content network bids blank. Apparently this was happening because these advertisers’ content network bids weren’t specifically set at $.0.00. This advertiser was under the impression that if you leave the content bid box blank you are opting out of the content network all together – but that’s not how it works.

Elinor Mills …

• Having problems lowering your PPC bounce rate? Traffic.com says to take a look at your homepage and landing pages one more time. If you have an annoying splash page that people have to find their way out of or if your customers have to request a pin or register just to view your site, that could be attributing to your higher bounce rates.
• “Let’s talk landing pages“, says Rebecca at SeoMoz. As chapter 4 of Web Design …
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The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from April. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

• Using web analytics tools to track PPC data is very important. However, it can be tricky to ensure you’re tracking all the right data. This post explains how to use custom URL tags and dynamic …

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We frequently receive questions from readers in regards to PPC strategy, management, the industry at large, etc. and we usually respond on an individual level but we are shifting gears slightly. If one person has a question on PPC, more-than-likely other people have similar a question. So, we thought we’d share our answers as questions come in and help everyone!

I will answer today’s question with a series of links! Greg Moore recently asked,
“Is it OK to bid on a competitor’s …

• Often we discuss the pre-click strategy (your keywords, ad texts), and post-click strategy (landing pages, websites). However, we haven’t discussed the post-conversion strategy. What do you do with users after they have actually taken the requested action on your site? You get them to make another one! Vishen at MindValey Labs has posted a good article, “The Dead End Thank You Page,” on this topic.
• Every year click fraud becomes more extinct. Yahoo’s Click Protection System …
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These days you can read about Pay-Per-Click strategies all over the web. There is much talk about what to do and what not to do. While certain strategies may work for some, they may not work for others. What’s important is that you take in what other’s are saying but ultimately you should test different strategies on your own to see if they work for you. Below are 5 pay-per-click myths that we hear a lot and don’t agree …