About a week ago news broke that Google was being sued over displaying ads on the content network when the advertisers left their content network bids blank. Apparently this was happening because these advertisers’ content network bids weren’t specifically set at $.0.00. This advertiser was under the impression that if you leave the content bid box blank you are opting out of the content network all together – but that’s not how it works.
Elinor Mills from Cnet
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The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from April. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!
Using web analytics tools to track PPC data is very important. However, it can be tricky to ensure you’re tracking all the right data. This post explains how to use custom URL tags and dynamic parameters to
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We frequently receive questions from readers in regards to PPC strategy, management, the industry at large, etc. and we usually respond on an individual level but we are shifting gears slightly. If one person has a question on PPC, more-than-likely other people have similar a question. So, we thought we’d share our answers as questions come in and help everyone!
I will answer today’s question with a series of links! Greg Moore recently asked,
“Is it OK to bid on a competitor’s …
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These days you can read about Pay-Per-Click strategies all over the web. There is much talk about what to do and what not to do. While certain strategies may work for some, they may not work for others. What’s important is that you take in what other’s are saying but ultimately you should test different strategies on your own to see if they work for you. Below are 5 pay-per-click myths that we hear a lot and don’t agree with. …
Last Thursday and Friday, Yahoo! Search Marketing rolled out their new pricing structure. The gist of this update is that minimum bid prices will no longer be fixed at $0.10 and will instead be based on quality factors (similar to Google’s Quality Score). From a big picture view, this seems like a logical progression for YSM. However, many advertisers have expressed frustration with this change and its adverse effect on their bid prices. Today …
Now that you’ve completed your keyword research it’s time to put all of your hard work together into one very relevant and targeted pay-per-click account. As the last post in our series on keyword research, one must know that great keyword research is a critical part in starting up a new pay-per-click campaign, but how you group and organize all those keywords can be even more critical.
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This just in! You’ve happened upon day 4 of our week-long series on keyword research! Alright, on to the important stuff now. This post is almost a retrospective on a slew of PPC mistakes I’ve made as an advertiser and a bright red flag in the face for broad match neophytes. Let me ask you a question: Do you only use broad match? If …
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