Last Thursday and Friday, Yahoo! Search Marketing rolled out their new pricing structure. The gist of this update is that minimum bid prices will no longer be fixed at $0.10 and will instead be based on quality factors (similar to Google’s Quality Score). From a big picture view, this seems like a logical progression for YSM. However, many advertisers have expressed frustration with this change and its adverse effect on their bid prices. Today …

Now that you’ve completed your keyword research it’s time to put all of your hard work together into one very relevant and targeted pay-per-click account. As the last post in our series on keyword research, one must know that great keyword research is a critical part in starting up a new pay-per-click campaign, but how you group and organize all those keywords can be even more …

This just in! You’ve happened upon day 4 of our week-long series on keyword research! Alright, on to the important stuff now. This post is almost a retrospective on a slew of PPC mistakes I’ve made as an advertiser and a bright red flag in the face for broad match neophytes. Let me ask you a question: Do you only use broad match? …

• Can your landing page copy have too much urgency? Can you scare unqualified traffic with urgent calls-to-action? According to an article posted at PPC-Advice, this very well could be the case. Their hypothesis is that your audience may not be to be told “Buy Now” or “Add to Cart” if they want more time to read your copy, and make their own decision. I think a blend could be developed of providing great copy to those users who choose …
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This week we are discussing how to build a great keyword research strategy. On Monday, John showed us how to layout a clear strategy before you even look up your first keyword. Once you have your strategy in place, Amber revealed six free keyword tools that will help …

As part 2 of our keyword research blog series, I’d like to dive right into the topic of free keyword research tools. One of the first things I think of when someone says keyword research is all the free keyword research tools that are available. From the number of searches, to the number of potential clicks per month, clicks per day, to average cost-per-click and ad …