What I don’t like about the benchmarking data is that yes, you can select a category to compare your site metrics to, but the category just doesn’t seem to be specific enough to my sites. Therefore, I don’t feel I’m truly getting a real estimate of where I stand among competitors and identical sites. I do think that in time the feature will get better and hopefully more categories will appear once more advertisers begin to share their data.
In the mean time, don’t be afraid to share your data with Google. It’s a cool feature that could be very helpful for some companies who really want to excel in a particular area among their competitors. If anyone is seeing any other results please feel free to drop me a line!
I don’t know if the image below paints a clear picture of this statement. Or explain to what we are seeing in the image. Perhaps explain the benchmark percentage.
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About two weeks ago I wrote on the new Google Adwords Benchmarking beta for select advertisers. For a quick recap, the new benchmarking beta involves sharing your Google Analytics data with Google so that they can compare your website metrics against other similar websites. The purpose is to compare your stats with other related companies to see how you measure up. Perhaps there are areas you need to work on where you fall short; like having a …
