If I’ve told you once, I’ve told you a thousand times – pay-per-click management and a working knowledge of analytics go hand in hand! Over the past year, all of us here at PPC Hero have written a post here and there relating back to web analytics, and that usually means Google Analytics. As we planned our newest series, we felt it was high time we made a definitive …
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Recently, there have been reports that AdWords users have received fraudulent emails that appear to be from Google – but they are not. These fraudulent emails (otherwise known as “phishing emails”) ask users to update their billing information, edit their account information, review a disapproved ad, or accept new AdWords terms and conditions. Please be mindful of these fake emails, and as my Google Adwords representative has said, “Please remember that Google’s AdWords team will never send an unsolicited …
When I read the Different Engines, Different Tactics article from the MSN adCenter blog, I literally felt a slap on my face. This topic zeroed in on one of my PPC weaknesses and everyone in my office could hear my painful cry of “D’oh!” I’m guilty. I’ve been caught red-handed. I am exactly who this article was written for.
Some advertisers optimize their pay per click campaigns for other engines and then export them with little …
Back in March I wrote a post on the new Google Adwords Automatic matching beta, as well as Joe my colleague wrote on the subject just last week. At the time none of my accounts qualified for the beta and I hadn’t quite formed an opinion of the new feature until now.
Last week I got an email from my Google rep. letting me know that one of my accounts has qualified for the beta, and although Google …
Some of you may have noticed an alert within your Google AdWords account that says, “New! Automatic matching has been enabled in your account.” What is “automatic matching”? The one-sentence summary from Google states, “Your ads will now show for additional relevant search queries based on the keywords, ad text, and landing pages in your ad groups.” I’m certain we’ll be writing on this new match type in the future, but …
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Today I’d like to share with you some tactics that I’ve used personally to help turn one of my pay-per-click accounts around from generating 19 leads per month to 95 leads per month in a short period of time!
Tip #1: Perfect your landing page: This is the starting point in giving users a great experience and becoming a trustworthy site. A lot of our clients are very open to recommendations on
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Reading search marketing blogs is like a box of chocolates – you never know what you’re gonna get. Today I was scrolling through my blog reader quickly reviewing the “big three” blogs. When I got to the YSM Blog, I was greeted with this headline: “Writing Effective Ads.” With a smile I clicked through and began reading. Very soon into this excerpt from Yahoo!’s Smart Start guide, my …
Beyond your keywords, ad text, and your landing page, the engine that drives your PPC campaign is your contact form (if you’re generating leads). If your contact form isn’t geared toward your core audience, and if it’s not requesting the appropriate amount of information, then you’re shooting yourself (and your PPC campaign) in the foot.
Most users guard their personal information as if it were made of gold (as well they should). Yes, your
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