Monthly Archives: May 2008

Give Us 5 Days, and We’ll Teach You How to Maximize Your PPC Results by Using Google Analytics

If I’ve told you once, I’ve told you a thousand times – pay-per-click management and a working knowledge of analytics go hand in hand! Over the past year, all of us here at PPC Hero have written a post here …

Posted in Advanced PPC Strategies, Analytics | 8 Comments

PPC News Roundup for May 29, 2009

Ever think about the future of search marketing in a social web world? Kerstin Baker-Ash has written an intriguing article discussing current pitfalls in utilizing paid advertising on social networks. While the current advertising situation isn’t the greatest, she’s optimistic …

Posted in PPC News Round Up | 2 Comments

Keep Your AdWords Account Safe: Don’t Fall For Phishing!

Recently, there have been reports that AdWords users have received fraudulent emails that appear to be from Google – but they are not. These fraudulent emails (otherwise known as “phishing emails”) ask users to update their billing information, edit their …

Posted in Google AdWords | 4 Comments

Avoid the One Size Fits All Mentality! PPC Search Engines Are Not Created Equal

When I read the Different Engines, Different Tactics article from the MSN adCenter blog, I literally felt a slap on my face. This topic zeroed in on one of my PPC weaknesses and everyone in my office could hear my …

Posted in Advanced PPC Strategies | Tagged , , | 1 Comment

Google Automatic Matching Test Only Generated 1 Click!

Back in March I wrote a post on the new Google Adwords Automatic matching beta, as well as Joe my colleague wrote on the subject just last week. At the time none of my accounts qualified for the beta and …

Posted in Google AdWords | 19 Comments

What You Need to Know About Google Automatic Matching

Some of you may have noticed an alert within your Google AdWords account that says, “New! Automatic matching has been enabled in your account.” What is “automatic matching”? The one-sentence summary from Google states, “Your ads will now show for …

Posted in Google AdWords | 12 Comments

PPC News Roundup for May 22, 2008

Still having trouble with the Google Adwords Quality score? Check out this cool video by Matthew Bredel from ‘Inside the Marketing Mind’ that goes in depth about what the quality score is, and how you can improve it within your …

Posted in PPC News Round Up | 3 Comments

From 19 Leads to 95. Turn Your PPC Account into a Lead Generating Machine!

Today I’d like to share with you some tactics that I’ve used personally to help turn one of my pay-per-click accounts around from generating 19 leads per month to 95 leads per month in a short period of time!   …

Posted in Basic PPC Strategies | 2 Comments

Getting PPC Advice from Yahoo!? Take the Good with the Bad

Reading search marketing blogs is like a box of chocolates – you never know what you’re gonna get. Today I was scrolling through my blog reader quickly reviewing the “big three” blogs. When I got to the YSM Blog, I …

Posted in Ad Texts, Yahoo! Search Marketing | 15 Comments

Your Contact Form Might Be Hurting Your PPC Campaign

Beyond your keywords, ad text, and your landing page, the engine that drives your PPC campaign is your contact form (if you’re generating leads). If your contact form isn’t geared toward your core audience, and if it’s not requesting the …

Posted in Advanced PPC Strategies, Landing Pages | 1 Comment