On April 18th, the AdWords blog announced the inclusion of a new feature in the conversion tracking tool-set. This new feature gives advertisers the ability to customize conversion reporting with conversion types, otherwise known as Actions. Instead of tracking conversions as a cumulative total, advertisers can now track various actions independent of each other.
You can now define the actions that are most important to your business and track conversions on each of those actions independently.
Conversions can now …

Back in February we announced Google’s intention to change their Display URL policy. Well, more accurately, their intention to strictly enforce policies they’ve had for some time! In the weeks that followed, Google made it’s own announcement and other sites put in their 2 cents as well. The date that these changes went …

Whenever the PPC Hero team attends a webinar or an actual real-life seminar, listens to a podcast, or reads a case study/white paper, we like to share a summary of what we’ve learned, a critique on the information provided, and additional resources for further research. I recently read “Paid Search Best Practices: 10 Tips to SEM Success” …

Think you have the best search marketing strategy? PPC Summit is calling all Internet marketers to submit your proven technique or strategy that helped increase your conversions. Winner gets a FREE PASS to PPC Summit. Take note: the deadline is May 12th!

Just answer these two questions to enter:

Question #1: What Increased Your Search Marketing ROI Last Year?
Question #2: What one thing could you point to and say “THAT made the …

I just got an update from my Google rep about the addition of account performance graphs that are going to be added in the next few weeks in the ‘my change history tool’. These new additions will show you how changes you make to your account effect your account performance. “These graphs will give you greater visibility into event causality and arm you with insight into how the changes you make impact your account’s performance,” says Google.

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• Need to project how your PPC campaigns are performing? Try KoMarketing new PPC calculator tool available for download. It’s an excel document that allows you to enter values for various metrics within your PPC campaign and it will help you project whether or not your PPC campaign will be profitable.
• Want to double conversions in one month? Split those ad groups says David Szetela from Search Engine Watch.com. David offers many good reasons why you should split …
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