If you use the Pay-Per-Action advertising feature in AdWords, it is officially time to rethink your strategy. Today, Google announced that they will be disbanding the Pay-Per-Action beta test at the end of August. In the past year I’ve really grown to like, and even rely, on this conversion source.
When PPA was first announced in early ’07, I was skeptical. Since that time, I’ve implemented Pay-Per-Action in a number of my AdWords accounts. Some have not performed …
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One of the most important aspects of pay-per-click advertising is the ability to report on every detail of your account’s performance. And of the PPC search engines, Google has cornered the market on reporting. Within AdWords, there are 12 basic reporting templates. Beyond that, there are countless options within each template for customizing the data your report will provide.
In my experience, I have found that the best PPC marketers are those who have learned to master the AdWords reports. And …
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It’s been a while since we discussed Google Adwords’ pay-per-action (PPA) beta test. There was much debate when PPA was launched last year. Some heralded PPA has the future of paid search, while others snubbed their noses and said it would never work. Since last year I’ve been experimenting with this new distribution option with varied results.
Recently, there have been reports that Google is deciding what …
If you’re anything like me, you have a touch of the “ooh, shiny!” complex. By that I mean, each and every new product offering from my favorite search engines carries with it a certain appeal. I get excited at the prospect of trying something new and possibly finding my next favorite resource along the way. This month, Microsoft unleashed their adCenter Desktop Beta on us. And surprise, surprise – I …
Last week I wrote about a common problem that new advertisers have when opening a new Google Adwords account. For this client, the gist of the problem is their ads aren’t showing because they’ve set their keyword bids too high for their daily budget. The error they were getting said that they had already reached or exceeded their campaign daily budget. Google sees this and basically says we can’t display your ads because as soon as we …
One of the most difficult elements of marketing is discovering how to relate to your customers on a personal level. When you learn to build a personal relationship with your customers, your business will reap the rewards. Our friends at Compendium Blogware and Vontoo are masters at helping businesses do just that.
People like people. People buy from people. It’s as simple as that.
–Chris Baggot CEO/President Compendium Blogware
These two companies have joined forces to present a …
Establishing a good relationship with your Google and Yahoo representative is essential in the overall success of your PPC campaigns. Why you may ask? I have a cordial relationship with all of my reps at Google AdWords and Yahoo.
I know that many advertisers may not even have a Google or Yahoo rep. to even try and gain a good relationship with. According to my Google rep, they have specific agency reps (The National Agency Team) for paid search agencies
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Normally our speaking engagements are SEM/pay-per-click related, or website/landing page development related. But we’re going to be switching gears and talking blogging at the first Blog Indiana Conference.
We’ll be presenting topics on audience/readership development, and analytics/tracking for your blog.
If you are interested in attending (and we hope you are!), we have a special offer for you, our faithful readers. Since you’re our friends, we can extend a 15% discount off your registration fee! To register and receive this
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