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Monthly Archives: August 2009
Common Problems (and Solutions) With URL Tagging and Tracking
In Google Analytics, there is an order to everything. I learned this the hard way. In the past the PPC Hero team has shared with our readers some bad things that can happen when you combine destination URLs, tracking parameters …
Posted in Advanced PPC Strategies
2 Comments
PPC Hero News Roundup for Friday 8/28/2009
In this economy, you definitely need to be smart about the way you spend your budgets for your PPC accounts – but there can be obstacles. In this post from Search Engine Land, Josh Weller examines 9 problems with paid …
Posted in PPC News Round Up
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Enhance Your PPC Conversion Rate by Reviewing Your Conversion Funnel
The reasons a user will abandon your conversion/sales funnel are endless, unfortunately. Today, I’ll explore one case where not only did our online leads decrease but offline leads (phone calls) decreased too. And I had to find out what was …
Posted in Analytics, Landing Pages
6 Comments
Top 10 Reasons Why Your Ads Aren’t Showing in Google
Your new pay-per-click account is structured, keywords loaded, ad text optimized. You activate your Adwords campaign, expecting great things, then… nothing. No spend. No impressions. No clicks. Don’t worry, it can happen to anyone. Chances are, there is one issue …
Posted in Ad Texts, Google AdWords
31 Comments
PPC Hero News Roundup for Friday 8/21/2009
The team at Inside AdWords had an intriguing post this week. There’s been some research done lately on how much conversion rates vary with ad position. The results may surprise you. Want to optimize your PPC landing page, but aren’t …
Posted in PPC News Round Up
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A Different Form of PPC Advertising You Should Consider, Soon
Yesterday, I had a call with a company that has only been around for about 9 months. I walked through a demo on how to use their search engine, in which they claim MSN stole their algorithm. I was surprisingly …
Posted in 2nd & 3rd Tier Search Engines
12 Comments
You Can Now See Google Subdomains in Your Content Network Reporting
My obsession with the Google AdWords Content Network continues! Actually, developments keep popping up about the Content Network and I like to keep you informed. Recently Google announced a change to the content network reporting: now you can view Google …
Posted in Content / Display Network, Google AdWords
3 Comments
How To Geo-Target a National PPC Campaign
Typically pay-per-click managers who promote a nationally available product or service only run a nationally-targeted campaign. But they are missing a huge opportunity to serve relevant ads for local search queries. With increasing competition in the SEM industry, advertisers are …
Posted in Advanced PPC Strategies, Geo Targeting
10 Comments
PPC News Roundup for Friday 8/14/2009
Holy cow that is cool! Google is testing the use of images in PPC advertisements! There’s no description but who needs one when there is a picture? The only information present is the picture, price, brand and link. Very cool …
Posted in PPC News Round Up
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5 Tips to Managing Compliance Teams in Your PPC Accounts
Several of our clients have compliance teams that must approve each and every word the company uses to promote its services and/or products. According to Wikipedia, compliance is defined as: “the goal that corporations or public agencies aspire to in …
Posted in Advanced PPC Strategies
5 Comments
