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Monthly Archives: September 2009
Generate Extra Revenue this Holiday Season with These 5 PPC Tips
Hanapin Marketing is hiring three search engine marketing (SEO + PPC) specialists! We’re the publishers of PPC Hero and SEO Boy and are an award-winning and fast-growing search engine marketing company located in Bloomington, Indiana. You’ll work with clients on …
Posted in Bid/Budget Management
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We’re Looking for Search Engine Marketing (SEO + PPC) Specialists
Do you know someone who loves the web? Hanapin Marketing is currently looking for three search marketing specialists to add to our talented and hard working team! We have a comprehensive and intensive 12-week training program, so while experience in …
Posted in Hanapin Marketing News
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Learn More about ClickSweeper – SWEEPSTAKES SPONSOR
In case you haven’t heard, the Hanapin Marketing Team is giving away $16,000 in SEM software, books and services in our Totally Awesome SEM Sweepstakes! Throughout the week we’re going to give you some details on the software prizes that …
Posted in PPC Hero News
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PPC Hero Landing Page Optimization Podcast – KidsCoats.com
Today’s PPC Hero Landing Page Optimization Podcast will focus on the KidsCoats.com PPC landing page, submitted by Alan. Alan submitted the page because he’s looking for ideas to increase his conversion rates. The PPC Hero team has provided an analysis …
Posted in Landing Pages, Podcasts
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Learn More about The Search Monitor – SWEEPSTAKES SPONSOR
In case you haven’t heard, the Hanapin Marketing Team is giving away $16,000 in SEM software, books and services in our Totally Awesome SEM Sweepstakes! Throughout the week we’re going to give you some details on the software prizes that …
Posted in Give Aways
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Win One of These Excellent Books in Our Awesome SEM Giveaway!
As part of our $16,000 Search Engine Marketing Giveaway, we’re giving away 100 free copies of some great SEM books by excellent industry authors. We wanted to introduce the books to our readers in case you haven’t heard about some …
Posted in Give Aways
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Learn More about ClickEquations – SWEEPTSTAKES SPONSOR
In case you haven’t heard, the Hanapin Marketing Team is giving away $16,000 in SEM software, books and services in our Totally Awesome SEM Sweepstakes! Throughout the week we’re going to give you some details on the software prizes that …
Posted in Give Aways
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PPC Hero News Roundup For 9/25/09
In my opinion you can never read too many blogs on how to better set up your geo-targeting PPC campaigns for local search. The YouMoz blog goes into detail on how to set up and structure your PPC geo-targeted campaigns …
Posted in PPC News Round Up
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4 Pitfalls of Dynamic Keyword Insertion (DKI)
Dynamic Keyword Insertion (DKI) is an advanced feature in each major search engine that can help you create more relevant ad text by automatically inserting a search query into an ad text. When used correctly, this tool can be very helpful in increasing the relevancy and click-through rate of an ad text. But if not applied correctly, your ad can end up disjointed, confusing, and completely irrelevant.
Posted in Ad Texts, Advanced PPC Strategies
10 Comments
Why the Google Content Network Works: It’s all about the moment of relevance
I’ve been writing about the Google Content Network frequently as of late. This is because I think this distribution channel is a crucial element of achieving your paid search campaign’s full potential. In my last few articles we’ve discussed nuts-and-bolts …
Posted in Content / Display Network, Google AdWords
12 Comments
