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Monthly Archives: December 2010
Do you regularly use analytics to make decisions about account performance? If not you might want to become familiar as the analytics industry is growing and maturing. Garry Przyklenk of Search Engine Watch has written a post taking a look …
As we near the end of the year, our team reflected on the changes seen in PPC, and put together the following recap of those with the biggest impact so far: Twitter Twitter has begun to reach out to companies …
Incase you don’t already spend enough time on Facebook, the company is moving into having retail stores inside their Fan/Like Pages. If this move toward “social commerce” is successful it could turn Facebook’s hundreds of millions of users into online …
Do you remember playing the game Telephone as a child? One person whispers a sentence into the ear of the person next to them, who whispers it to the person next to them and so on down the line, while …
I recently had a situation arise that made me take a look at quality score beyond the keyword level. I needed to understand what changes at different levels could actually do to affect the performance of my account as a …
If you’re not leveraging Google’s expanded ad formats, you may be missing out on valuable traffic and conversions. Especially for local businesses, businesses with several different products or services with their own landing pages, and e-commerce businesses, these extensions can add significant relevance (and likely value) to the relationship between a searcher and your ads.
According to Geordie from PPC Blog, last weekend several major Internet sites were hacked and had their internal documents shared to the world. HR documents, company email directories and Gmail accounts were all compromised. This happened to such Internet presences …
PPC Hero is proud to present our first video blog on Landing Page Optimization! Make sure to eep an eye out for a new PPC Hero video blog in the middle of each month.
A good landing page can raise leads, ROI, and quality score, but a bad one can sink a PPC campaign. Watch this short tutorial to learn how to create an effective landing page and incorporate it into your PPC account structure, based on industry-proven best practices. It’s easier than you think!
I don’t think the people at Google ever sleep because this week Adwords Insider announced the launch of two new online services: Google Global Market Finder and Google Ads for Global Advertisers. Global Marketing Finder is a free online tool …