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Monthly Archives: April 2011
News Update: Google AdWords Call Metrics Charging For Calls
If you’re using call metrics in your Google AdWords campaigns, you should be aware that Google will begin charging you $1 when someone manually dials the number displayed with your ad. There is no charge, however, on clicks from users …
Posted in News Updates
8 Comments
Our Guide To Google Analytics IQ Testing: Regular Expression (Regex) Character Guide
Regex can be a lot to take in but when it’s broken out in simplified form, it’s not half as bad as its reputation would lead you to believe. (I hope you’ll agree!) The regex portion of the series will serve to help you through the questions on the test centered around regular expression. Regex is a pretty handy knowledge set to maintain, even if you aren’t worried about taking the test. In this post, we’ll cover the different functions of each regular expression character, along with examples.
Our Guide To Google Analytics IQ Testing: Event Tracking & Virtual Pageviews
Event tracking can give you lots of power. Experienced online marketers understand that the more data you have about what’s going on in your accounts/on your site the more decision-making power you obtain. So if you have site elements that can’t be tracked with standard Analytics goal tracking, you should consider event tracking as a means to gather data about how people are interacting with them and the value you’re receiving from them. Examples of these elements include:
Any Flash-driven element, like a Flash website, or a Flash Movie player
Embedded AJAX page elements
Page gadgets
File downloads
Load times for data
Posted in Analytics, Exams
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News Update: Google’s Instant Preview Comes to the Ad World
Google’s own Inside AdWords blog announced yesterday afternoon that the ever-expanding world of their Instant Preview feature has finally made it’s way to advertising. Their news release explains that the Instant Preview feature for ads works in the same way …
Posted in News Updates
7 Comments
Our Guide to Google Analytics IQ Testing: E-commerce Tracking
This is the second installment of a collaborative series between PPC Hero and SEO Boy to help readers prepare for the Google Analytics Individual Qualification (IQ) Test. This series covers the most important aspects of the IQ Test and will prepare you to earn a high score.
While the Google Analytics test might seem daunting, I am here to say it isn’t nearly as difficult as one might think, as long as you do your homework. Yesterday, Steve covered the different types of Google Analytics cookies and how they are each used to track activity. Now that you understand how Google Analytics tracks information with a user, let’s go through how e-commerce data is passed into Google Analytics.
If your site sells any sort of products or services online, you should have e-commerce tracking in place. If not, it is time to start! E-commerce reports will allow you to track your site’s transactions, revenue, products purchased, e-commerce conversion rate, the number of times people visited your site before purchasing, etc. If you have your account synced with your Google AdWords account, you can also review revenue data by keyword to help with PPC optimizations. The e-commerce tab appears on almost every data page within Google Analytics, so you can break down revenue in just about any way imaginable.
Posted in Analytics, Exams, How To
10 Comments
Heroview – Analyzing Ad Strategy With Tom Demers
As Co-founder/Director of MeasuredSEM and the former Director of Marketing with Wordstream, Tom Demers (@TomDemers) is one of those PPC experts that many PPC marketers want to talk to. That’s why we chose him to participate in our first-ever live #Heroview – real-time discussions with industry experts via Twitter. There are many SEM experts we at Hanapin Marketing want to meet and learn more about, so we thought you, our readers, would want to hear their advice too! Our Heroviews will be available on Twitter (@PPCHero) and here on our blogs every month. Our interview with Tom Demers, below, is about PPC ad strategy, ad copy, and ad metrics. It’s amazing how much insight Tom was able to cram into 140 characters!
Posted in Ad Texts, Heroview
8 Comments
Our Guide To Google Analytics IQ Testing: C is for Cookie
This is the first installment of a collaborative series between PPC Hero and SEO Boy to help readers prepare for the Google Analytics Individual Qualification (IQ) Test. This series covers the most important aspects of the IQ Test and will …
Posted in Analytics, Exams, How To
Tagged Certification, cookie monster, cookies, exam, Google Analytics, Google Analytics IQ Test, Testing
6 Comments
PPC Hero By Night…Easter Bunny By Day?
PPC Hero is really trying to get into the Easter spirit! But…brown just isn’t his best color. And it looks like SEO Boy agrees – PPC Hero should stick to his usual costume! Happy Easter from all of us at …
News Update: AdWords’ New Geotargeting Settings Cut Advertisers Some Slack
Good news! Managing your geo-targeted campaigns in Google just got a lot easier!. Remember the days of concatenating geo-modifiers to long lists of keywords to nab searchers not physically located in your target market? Well, as of this week AdWords …
Posted in News Updates
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Help PPC Hero Save the Earth!
We can always count on PPC Hero to help! Today he’s supporting the Earth, and so should we! You don’t have to be a superhero to help save the planet. Get out there and plant a tree, or pick up …
