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Monthly Archives: May 2011
In this episode of Ticker Tuesday, we take you through what to be especially careful of when setting up a feed on Google Merchant Center. So whether you are setting up your Merchant account for AdWords Ad Extensions or Product …
Today’s news update from PPC Hero discusses the possibility of yet another ad extension option in Google AdWords becoming available to users. Read the following post to see how this change could affect your Google account!
One of our clients here at Hanapin is in the hCG diet space, which is a very exciting, fast paced, and competitive vertical in the PPC world. From an agency standpoint, it’s a great account to work on because accounts …
Yesterday, Google formally announced the pending launch of Google Wallet, an Android app that will allow you to use your phone as a multi-faceted payment card. Google Wallet will store all of your existing plastic cards (debit and credit) on …
A couple of days ago, Jessica’s latest episode of Ticker Tuesday focused on an issue that’s of pretty substantial interest to search marketers of late: adCenter quality score. Since Yahoo and MSN became one, many paid search advertisers have noticed …
The next time you read emails in your Gmail account, take a look at the advertisements on the side bar. Do they have anything to do with what you are talking about in your email? Chance are, they do. Gmail …
Happy Geek Pride Day, from all of us PPC Hero geeks! The first Geek Pride Festival was organized by Tim McEachern and was held in Albany New York. A manifesto was created to celebrate this event, and some of its …
In July of last year, Google announced the global roll out of modified broad match keywords that had a greater reach than phrase match and more control than broad match. PPC advertisers welcomed this new match type as a way …
Google announced today that they would be making a few changes to the location targeting feature in AdWords starting July 8, 2011. Location targeting for account campaigns grew into 17 new countries back in February and since those additions, Google has been seeking out ways to continue the expansion of this feature in ways that make it “more accurate, easier to use and more flexible.”
The upcoming changes will affect the following: