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Monthly Archives: June 2011
Understanding Relative CTR
I was editing my column layout in AdWords earlier this month in search of my impression share metrics, when I happened across a new little option called relative CTR. I struggled to find any information on this, as Google didn’t …
Posted in Google Display Network
7 Comments
It’s Social Media Day!
In case you’re like SEO Boy and didn’t know, it’s Social Media Day! PPC Hero and SEO Boy love social media, and so do we! So update your Facebook status and Tweet away – Happy Social Media Day!
Posted in PPC Hero
2 Comments
How To Effectively Capture Offline PPC Lead Conversions
Today we have a guest post from one of our PPC Hero allies! Kathleen Colan is the Director of Marketing and Content for Mongoose Metrics. In her post, Kathleen goes over how to integrate call tracking with your PPC campaigns and how to use this data to improve ROI.
Posted in Advanced PPC Strategies
6 Comments
Create Mobile Landing Pages With No Programming Knowledge, For Free!
Today Google released a tool allowing even the least programming-inclined people to build professional mobile web pages. Now, there’s no reason that anyone should ever be without a mobile landing page. It’s also free, which means budget isn’t an issue. Now, remind me why you haven’t taken the time to build a mobile landing page?
Posted in Landing Pages, Mobile
19 Comments
Microsoft adCenter Gets An Upgrade!
“Never complain when someone tries to help you. It doesn’t mean you can’t do it yourself, it’s just making it easier.”
My fiancé likes to say this to me when I get upset at him for trying to help me do things I want to do by myself (like move a heavy box, grab something off the top shelf, etc.). Great advice, right? Keeping that in mind, Microsoft adCenter has made another move to make things easier on the PPC manager for adCenter accounts! Read on to find out what the newest upgrades are!
Posted in News Updates
8 Comments
Ticker Tuesday: Stop Wasting Time – Use Automated Tools!
As pay per click managers, we are all way too busy to be monitoring every minute moment in our PPC accounts. So why aren’t you using more automated tools? From Google’s automated rules to reports downloaded through Analytics Intelligence, Google has …
Posted in Account Settings, Google AdWords, PPC Strategy, Video Blog
2 Comments
Understanding Match Type Differences Between AdWords and adCenter
I thought I had a good grasp on keyword match types – that is, until I started studying for the adCenter exam. Then I realized there were some noteworthy differences between how Google and Bing interpret match types. If you’ve been treating match types the same in both search engines, read on to learn the key differences between the two and how they may be affecting your account.
Posted in Match Types
14 Comments
“What Do Polar Bears Eat” and Other Weird Search Queries
In April, we published an article introducing WTQs: those search queries that cause you to raise your eyebrows, laugh out loud, or both. Even a search marketer with the most diligent negative keyword lists can’t prepare for these bizarre terms that show …
Posted in Keyword Research, Negative Keywords, WTQs
10 Comments
The Strategy Behind Display Network Exclusions
Did you know that sometimes you should exclude automatic placements that have converted? Or that excluding at the URL level can be a waste of time, if not done right? Do you know how to sort the information based on …
EXCELlent Series: Making Excel Subtotals Work For You
This week, we have been discussing a few of the ways in which Excel, that terrible and wonderful entity which tends to find its way into every search marketer’s daily life, can be harnessed to help you boost PPC performance. Today we’ll discuss one of the more useful functions which can be used across multiple data types- “subtotal”, which is simple, but much more powerful than its simplicity suggests.
Posted in Excel
3 Comments
