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Monthly Archives: April 2012
PPC Hero Haiku Winner!
Because April was National Poetry Month, we wanted to celebrate the creative side of PPC-ers everywhere! We hosted a haiku contest, and here is our winner: New client, new goals An empty canvas to fill Words and ads, not paint …
Posted in Contests
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Reminiscing on Hero Conf 2012
Hanapin Marketing and PPC Hero held our first annual paid search-only conference, Hero Conf, last week in Indianapolis. Being our first event, we weren’t sure what to expect. However, we couldn’t have been more thrilled! The speakers provided nothing but …
Posted in Hero Conf
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Big Improvements to Quality Score Diagnostics
This week Google announced some very important changes to the status hover button in their interface. It’s a pretty awesome update, y’all. Less than two weeks after a panel at HeroConf where Brad Geddes pined for something like relative quality …
Posted in Google AdWords, News Updates, Quality Score
4 Comments
Heroview- Enterprise PPC
The world of PPC can drastically change based on who the client is. Large budgets, small budgets, well-known brands, emerging startups…Recently, we discussed PPC for Small Businesses, so today we wanted to focus on Enterprise-level clients. We talked with Lisa …
Posted in Heroview
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Ad Testing With Tight Margins: Keep Control
Ad testing is a major portion of what we do as PPCers. The large-scale impact is that without great ads, we won’t convert sales or leads on a consistent basis. In our PPC ecosystem, another factor that must not be …
Posted in Ad Texts, Advanced PPC Strategies
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3 View-through Conversion Attribution Problems
View-through conversions are conversions where a customer saw—but didn’t click— a display ad on the display network before completing a conversion. – source Agencies and account managers want to report this, or a portion of these to their clients and …
Posted in Advanced PPC Strategies, Client Relations
8 Comments
Conversions from Another “Dimension”- Free Webinar!
We here at PPC Hero understand how exhausting it can be to deal with all of the information the Dimensions Tab provides. So much so, that we even had a whole Hero Conf session dedicated to Advanced Dimensions Settings! But, …
Posted in Webinars
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Analytics Webinar Recording!
Thanks to everyone who attended our Analytics webinar yesterday! Amanda talked about URL tagging and tracking, multi channel funnels, and other under-utilized Analytics features. If you weren’t able to join us, or if you’d just like a refresher, view the …
Posted in Webinars
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Advanced PPC: Optimizing for Per Visit Value
You likely have keywords that spend money, get conversions, but convert at well below CPA/CPL goal. While these keywords are frustrating, the real sneaky profit killer keywords are those that spend money, get conversions but hide underneath good performance. Good …
Posted in Advanced PPC Strategies
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