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Most Popular
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Monthly Archives: May 2012
Heroview- The World of Facebook Advertising
Today, we interviewed Facebook advertising expert, Merry Morud, of aimClear. For those of you who recall Merry’s Hero Conf presentation last month, we couldn’t wait to dig into this topic! See the recap below. PPC Hero: Welcome to today’s Heroview …
Whaddya’know Wednesdays: The Content Tab In Google Analytics; Everything You Need To Know
On our first British Whaddya’know Wednesdays, Sam Owen tells you all about the Content Tab in Google Analytics. He walks you through all the options and gives you helpful tips on how to use the data to optimize your PPC …
Posted in Analytics, Video Blog
Tagged Advanced PPC Strategy, adwords, Analytics, Analytics Content Tab, Content Tab, Google Analytics, ppc
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WTQ?! – Do The Creep!
We all know from doing search query reports that we get some weird searches populating our ads. Sometimes it’s just something strange like people putting www in the search bar with some general phrase (what is that about?!) and other …
Top 5 ways to use AdWords’ new Auction Insights tool
By now I’m sure you’ve all taken the time to read PPC Hero’s update on Google’s new Auction Insights feature (see Google’s own blog otherwise). I’m also sure many of you took a couple of minutes to poke around with …
Posted in Google AdWords, PPC Strategy, Tools
7 Comments
It Takes Two, Baby! Building a Healthy Relationship with Your PPC Agency: Webinar
As a PPC management agency, we understand that results are generally the focal point of all clients. However, we at Hanapin believe the relationship with our clients is just as important! And, we know that not all relationships are smooth …
Posted in Webinars
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Big and Angry Landing Page Reports: Go Beyond Conversions
Conversion rate optimization is an important part of PPC management. No doi. It’s a huge factor in the ways that we chose to organize our accounts and allocate our spend. But it’s possible to see more than just conversion rate …
Posted in Analytics, Conversion Rate Optimization, Excel
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The AdWords Dimensions Tab- Webinar Recording
Yesterday, Amanda walked us through the different options of the AdWords Dimensions Tab. (Not to mention tons of really cute kitten photos!) From day parting, to the brand-new labels option, to geotargeting, this webinar had something for everyone! And, looking …
Posted in Webinars
2 Comments
Auction Insights from Google: So Much Keyword-Level Data
After seeming weeks of changes that made PPC’s small little corner of the Internet pretty angry, Google has launched a new tool that seems pretty awesome. Meet the new Auction Insights report. It should be rolled out to your account …
Posted in Google AdWords, News Updates
3 Comments
Organize Like A Pro With AdWords Custom Labels
Clutter is the bane of my existence and I’m convinced it always has been. Perhaps this is why I find myself in a career where structure and organization are so crucial to successful performance. As Account Managers, we are constantly …
Posted in Google AdWords, Tools
2 Comments
Going to Internet Retailer Chicago? Have a drink with us!
PPC Hero, Hanapin Marketing, and Slingshot SEO are hosting a networking event Monday, June 4, the evening before Internet Retailer kicks off, at Hub 51 in Chicago. So, if you are attending the show or just happen to be in …
Posted in Hanapin Marketing News, PPC Hero News
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