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Monthly Archives: August 2012
Hope You Weren’t Planning On Split Testing Your URLs
Here at PPC Hero, we’re always game for a good round of split testing. We split test lunch locations (let me tell you about Potbelly Sandwiches…), hairstyles, ad copy, landing pages, all kinds of things. So when one of our …
Posted in AdWords Editor, Google AdWords
8 Comments
Good Intentions Gone Wrong: 7 Worst Practices in PPC – Webinar
September’s Webinar will be co-hosted by PPC Hero & Wordstream! We’ll be covering Good Intentions Gone Wrong: 7 Worst Practices in PPC. In this free webinar, you’ll learn: How your best intentions can be your own downfall in PPC 7 common mistakes that …
Posted in Webinars
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PPC Myth Busting! Myth 2: Display Is Really Expensive
Last time on PPC Myth Busting, I busted the myth that Google Analytics is complicated to use by showing you three easy ways to get information you can start using in managing your accounts right away. Today I’ll be tackling …
Google To Start Enforcing PPC Sitelink Policy?
On this Whaddya’know Wednesday, Sam Owen talks about Google’s new sitelinks policy that prevents you from using sitelinks like extra lines of ad text.
Posted in Video Blog
3 Comments
Quality Score & How It Affects the Bottom Line For Ecommerce Advertisers
Developing a solid pay-per-click campaign takes time. Unfortunately, you can’t just launch a new campaign and forget about it, which is one of the many reasons we take so much pride in what we do for our clients. One of …
Posted in Ecommerce PPC, Quality Score
14 Comments
PPC Myth Busting! Myth 1: Analytics is Complicated to Use.
Because I felt completely constrained by my hour time limit for my recent webinar, and because I think there’s a lot of people out there that would rather focus on one topic at a time or read an article over …
How Branded Image Ads Can Lead To Offline Sales: An Anecdote
As I walked down my hallway last night, my cat ran in front of me and darted into the laundry room, where we keep her food bowl. She looked up at me and meowed loudly as she stood over her …
Ignoring It Won’t Make It Go Away
The sticking point on a pitch — you know, the part that might kill the deal or that drives some customers away — that part doesn’t go away when you ignore it. This is obvious in face to face sales …
Posted in Ad Texts, Facebook
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Two Tips to Make the Most of Google’s Latest Results Page Change
The SEM world has been set aflame by some of the recent changes seen on Google’s Search Engine Results Page. First observed by Dr. Pete over at SEOmoz and later elaborated on at length by Larry Kim over at Wordstream, the …
Posted in News Updates
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PPC Myths Busted! — Webinar Recording
Today, Amanda walked us through 10 different PPC Myths and busted them to smithereens! She also talked about how to sell puppies online. Aww! Anyway, enough about puppies… She covered anything from daunting custom reports to a comparison between adCenter & AdWords. …
Posted in Uncategorized
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