Comments on: 3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns

By: Amber

Amber — Mon, 24 Nov 2008 16:14:37 +0000

Hi Montana, Revenue by product is located in the ecommerce main page. Assuming you have ecommerce tracking set up, near the bottom of the ecommerce page there should be a title that says, ‘top revenue sources’. then beneath that it will say, ‘products’ and ’sources/medium’. That is where I get my revenue by product information. Feel free to email us using the contact form for further assistance! Thanks,

By: Montana

Montana — Sun, 23 Nov 2008 22:51:22 +0000

Why can’t I find these reports in Analytics? How do I see “revenue by product”? All I see is “revenue by SKU”? Am I missing something here?

By: Gavin Doolan

Gavin Doolan — Tue, 29 Jul 2008 10:36:37 +0000

Good article, I think this is really important and often an ignored step when running PPC campaigns. Its crucial to see where the value on your website is, its one thing to track Adwords campaigns, but entirely different to also track organic search and email campaigns etc…

By: Amber

Amber — Mon, 09 Jun 2008 20:29:04 +0000

Hi Luke, I do remember you, it’s great to hear from you! Thanks for the comment. I too have use the crazy egg free tool. It’s pretty cool as well!

By: Luke Newton

Luke Newton — Mon, 09 Jun 2008 20:07:35 +0000

Hi Amber - another great analysis tool that is free (for a small number of pages) is http://crazyegg.com. I use this tool to actually “see” where the clicks are taking place. It offers a heatmap view as well as a scatter map view to see exactly how they are interacting with your landing page. Combined with GA it has been a great asset when trying to fill in the gaps.

Great work on the blog and really enjoyed your post.

Luke

PS. Not sure if you remember but we graduated from New Media together - glad to see a fellow alumni doing well !(and tell Pat I said hi)