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	<title>Comments on: 3 Google Analytics Reports You Aren’t Using To Boost Your PPC Campaigns  &#8211; But You Should!</title>
	<atom:link href="http://www.ppchero.com/3-google-analytics-reports-you-aren%e2%80%99t-using-to-boost-your-ppc-campaigns-but-you-should/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.ppchero.com/3-google-analytics-reports-you-aren%e2%80%99t-using-to-boost-your-ppc-campaigns-but-you-should/</link>
	<description>Heroic Feats of Pay Per Click Management</description>
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		<title>By: Amber</title>
		<link>http://www.ppchero.com/3-google-analytics-reports-you-aren%e2%80%99t-using-to-boost-your-ppc-campaigns-but-you-should/comment-page-1/#comment-14152</link>
		<dc:creator>Amber</dc:creator>
		<pubDate>Tue, 10 Jun 2008 20:37:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/2008/06/06/3-google-analytics-reports-you-aren%e2%80%99t-using-to-boost-your-ppc-campaigns-but-you-should/#comment-14152</guid>
		<description>Craig, that&#039;s awesome! It amazes me too how people navigate through a site. It never goes as planned. Thanks for reading!</description>
		<content:encoded><![CDATA[<p>Craig, that&#8217;s awesome! It amazes me too how people navigate through a site. It never goes as planned. Thanks for reading!</p>
]]></content:encoded>
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		<title>By: Craig Lutz-Priefert</title>
		<link>http://www.ppchero.com/3-google-analytics-reports-you-aren%e2%80%99t-using-to-boost-your-ppc-campaigns-but-you-should/comment-page-1/#comment-14147</link>
		<dc:creator>Craig Lutz-Priefert</dc:creator>
		<pubDate>Tue, 10 Jun 2008 18:01:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/2008/06/06/3-google-analytics-reports-you-aren%e2%80%99t-using-to-boost-your-ppc-campaigns-but-you-should/#comment-14147</guid>
		<description>Excellent article.  I have used Site Overlay for quite a while.  It always astounds me that, while we do our best to plan how people will navigate the site before we launch, site overlay always, always supplies us with some interesting insights into how people actually navigate the site.

For example, on one client site, we added a &quot;comparison models&quot; page almost as an afterthought.  Guess what - that became one of our most visited pages.  We never would have known that without Google Analytics.</description>
		<content:encoded><![CDATA[<p>Excellent article.  I have used Site Overlay for quite a while.  It always astounds me that, while we do our best to plan how people will navigate the site before we launch, site overlay always, always supplies us with some interesting insights into how people actually navigate the site.</p>
<p>For example, on one client site, we added a &#8220;comparison models&#8221; page almost as an afterthought.  Guess what &#8211; that became one of our most visited pages.  We never would have known that without Google Analytics.</p>
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	<item>
		<title>By: paisley</title>
		<link>http://www.ppchero.com/3-google-analytics-reports-you-aren%e2%80%99t-using-to-boost-your-ppc-campaigns-but-you-should/comment-page-1/#comment-14143</link>
		<dc:creator>paisley</dc:creator>
		<pubDate>Tue, 10 Jun 2008 17:39:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/2008/06/06/3-google-analytics-reports-you-aren%e2%80%99t-using-to-boost-your-ppc-campaigns-but-you-should/#comment-14143</guid>
		<description>good post</description>
		<content:encoded><![CDATA[<p>good post</p>
]]></content:encoded>
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	<item>
		<title>By: Amber</title>
		<link>http://www.ppchero.com/3-google-analytics-reports-you-aren%e2%80%99t-using-to-boost-your-ppc-campaigns-but-you-should/comment-page-1/#comment-14112</link>
		<dc:creator>Amber</dc:creator>
		<pubDate>Mon, 09 Jun 2008 18:37:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/2008/06/06/3-google-analytics-reports-you-aren%e2%80%99t-using-to-boost-your-ppc-campaigns-but-you-should/#comment-14112</guid>
		<description>Will and Daniel, Thanks so much for the comments. Keep reading!  ( :</description>
		<content:encoded><![CDATA[<p>Will and Daniel, Thanks so much for the comments. Keep reading!  ( :</p>
]]></content:encoded>
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		<title>By: daniel</title>
		<link>http://www.ppchero.com/3-google-analytics-reports-you-aren%e2%80%99t-using-to-boost-your-ppc-campaigns-but-you-should/comment-page-1/#comment-14092</link>
		<dc:creator>daniel</dc:creator>
		<pubDate>Mon, 09 Jun 2008 09:28:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/2008/06/06/3-google-analytics-reports-you-aren%e2%80%99t-using-to-boost-your-ppc-campaigns-but-you-should/#comment-14092</guid>
		<description>great blog - i have been using the site overlay tool for a while now and love... I&#039;m amazed that this is the first time i have seen this mentioned in a blog... well done!</description>
		<content:encoded><![CDATA[<p>great blog &#8211; i have been using the site overlay tool for a while now and love&#8230; I&#8217;m amazed that this is the first time i have seen this mentioned in a blog&#8230; well done!</p>
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		<title>By: Wil Reynolds</title>
		<link>http://www.ppchero.com/3-google-analytics-reports-you-aren%e2%80%99t-using-to-boost-your-ppc-campaigns-but-you-should/comment-page-1/#comment-14007</link>
		<dc:creator>Wil Reynolds</dc:creator>
		<pubDate>Fri, 06 Jun 2008 21:48:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/2008/06/06/3-google-analytics-reports-you-aren%e2%80%99t-using-to-boost-your-ppc-campaigns-but-you-should/#comment-14007</guid>
		<description>You guys just keep writing good stuff, thanks for sharing some great ideas here.</description>
		<content:encoded><![CDATA[<p>You guys just keep writing good stuff, thanks for sharing some great ideas here.</p>
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