Comments on: 36 Myths of PPC

By: Anonymous

Anonymous — Mon, 03 Oct 2011 15:56:00 +0000

Awesome. V V V helpful.

By: keyword search tool

keyword search tool — Mon, 03 Oct 2011 11:07:00 +0000

keyword analysis…

[...]36 Myths of PPC | PPC Hero[...]…

By: 36 Myths of PPC « The Smartest Search

36 Myths of PPC « The Smartest Search — Thu, 13 May 2010 19:12:05 +0000

[...] Read full article : here [...]

By: Michael

Michael — Wed, 12 May 2010 21:55:10 +0000

Hi Amber,

Great post and all great points. Congratz on the new arrival as well!!!

Regarding point 33, I came across a 3rd party tool called Kenshoo that offers insight into every click in your conversion funnel. I think it would be great if all 3 engines started doing the same.

Keep up the great work.
Mike

By: Last Week in PPC News and Views: May 10, 2010 | Clix Marketing PPC Blog

Last Week in PPC News and Views: May 10, 2010 | Clix Marketing PPC Blog — Mon, 10 May 2010 13:42:05 +0000

[...] Hero – Jessica at PPC Hero shared 36 myths of PPC, this week’s PPC-mega-list. As you might imagine, a lot of ground is covered here. [...]

By: Anand Mistry

Anand Mistry — Fri, 07 May 2010 12:37:48 +0000

@Andy

Yeah.. you right… But, Internet is full with content (In Terabyte)

Bye the way,, this is just my mind bubble. It’s really great work by Jessica.

By: Andy @ FirstFound

Andy @ FirstFound — Thu, 06 May 2010 15:08:48 +0000

I didn’t find it too long at all.

Points number 3 and 26 are especially good points. Too many people assume that massive keywords dump work, and without a good PPC management firm to advise them otherwise, it’s an assumption that will cost them lots of money.

And congratulations to the author on her new arrival!

By: billy

billy — Wed, 05 May 2010 21:37:39 +0000

#36…..i’m gonna pass this off to some current/former clients of mine. If I had a dollar for every person that started an ecommerce site that said “if that company can make money, so could I”, or “adwords works for this company, it should work for mine”, I would have a nice chunk of change.

Although I do not completely agree with it though. The definition of work changes depending on who you ask. While in many cases, ppc may return a net loss, or break even, it does help build a customer base and if the company has a good retention model and customer service, they should be able to build lifetime value. One of my current clients has been pretty much at break-even levels as far as ppc goes from before I took over his account to present, but the difference is, when I took it over, his overall revenue increased dramitically….but ppc is still break-even. So whenever he tells me he isn’t happy with the ROI, I tell him to shut off ppc and see what happens to his sales if he thinks it’s not working.

By: Joseph

Joseph — Tue, 04 May 2010 21:44:02 +0000

What about the myth that says, “Don’t repeat keywords between campaigns or ad groups.” or “Never use almost identical broad search terms such as –skiing help– and –help skiing–”

By: Tilak

Tilak — Tue, 04 May 2010 18:28:50 +0000

Nice & well defined post.

Thanks!