http://www.ppchero.com/5-ideas-for-ab-testing-your-ppc-ad-text/ Heroic Feats of Pay Per Click Management Mon, 01 Dec 2008 21:41:36 +0000 http://wordpress.org/?v=2.6.3 http://www.ppchero.com/5-ideas-for-ab-testing-your-ppc-ad-text/#comment-20271 5 Tips on Improving AdWords Quality Score | SEO Hong Kong | HK Search Marketing and Optimization Blog Sat, 27 Sep 2008 17:54:31 +0000 http://www.ppchero.com/?p=27#comment-20271 [...] Continuously perform A/B testing of ads (PPC Hero) Even if Google AdWords shows “Great” Quality Score status, there is still room for [...] [...] Continuously perform A/B testing of ads (PPC Hero) Even if Google AdWords shows “Great” Quality Score status, there is still room for [...]

]]> http://www.ppchero.com/5-ideas-for-ab-testing-your-ppc-ad-text/#comment-2693 The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : Fact vs. Fiction: Dispelling 4 Myths of the Google Quality Score Mon, 15 Oct 2007 17:46:01 +0000 http://www.ppchero.com/?p=27#comment-2693 [...] DKI is a helpful tool. Simply using DKI does not automatically improve your quality score. Crafting your ad texts so that they are relevant and appealing to your audience (and you may utilize DKI to this effect), will increase your click-through rate, which can have a positive impact on your Quality Score. [...] [...] DKI is a helpful tool. Simply using DKI does not automatically improve your quality score. Crafting your ad texts so that they are relevant and appealing to your audience (and you may utilize DKI to this effect), will increase your click-through rate, which can have a positive impact on your Quality Score. [...]

]]> http://www.ppchero.com/5-ideas-for-ab-testing-your-ppc-ad-text/#comment-1269 The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : How to Improve Your AdWords Quality Score Thu, 02 Aug 2007 18:37:15 +0000 http://www.ppchero.com/?p=27#comment-1269 [...] Begin/continue ad text testing. Even if you feel you have an advertisement that is your clear winner, you can always find ways to enhance your message and speak to your audience. [...] [...] Begin/continue ad text testing. Even if you feel you have an advertisement that is your clear winner, you can always find ways to enhance your message and speak to your audience. [...]

]]> http://www.ppchero.com/5-ideas-for-ab-testing-your-ppc-ad-text/#comment-75 PPC Hero: Heroic Feats of Pay Per Click Management : 4 Ways to Enhance Your Performance in Panama Sun, 29 Apr 2007 22:52:35 +0000 http://www.ppchero.com/?p=27#comment-75 [...] You should be testing your ad text (with A/B testing) in order to determine the best message for your target audience. To run a fair, balanced test between two or more ad texts you need to rotate them evenly, giving each ad a chance to prove its salt. In order to make sure your ads are displaying evenly you need to make sure that your ‘optimize ads’ setting is set to ‘no.’ Optimizing your ads is a default setting within Panama when you open a new account or migrate from an old one. To turn off the ad optimizer tool just go into your campaign tab, check every ad group that you want to conduct testing within, click the “Optimize Ads” button, and answer ‘no’ to “Optimize Ad Display.” [...] [...] You should be testing your ad text (with A/B testing) in order to determine the best message for your target audience. To run a fair, balanced test between two or more ad texts you need to rotate them evenly, giving each ad a chance to prove its salt. In order to make sure your ads are displaying evenly you need to make sure that your ‘optimize ads’ setting is set to ‘no.’ Optimizing your ads is a default setting within Panama when you open a new account or migrate from an old one. To turn off the ad optimizer tool just go into your campaign tab, check every ad group that you want to conduct testing within, click the “Optimize Ads” button, and answer ‘no’ to “Optimize Ad Display.” [...]

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