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	<title>Comments on: 5 Reasons Why I (we) Blog</title>
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	<description>Heroic Feats of Pay Per Click Management</description>
	<pubDate>Mon, 01 Dec 2008 22:10:39 +0000</pubDate>
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		<title>By: michaelportent</title>
		<link>http://www.ppchero.com/5-reasons-why-i-we-blog/#comment-6331</link>
		<dc:creator>michaelportent</dc:creator>
		<pubDate>Thu, 17 Jan 2008 01:17:30 +0000</pubDate>
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		<description>#2 is a very valid point. At times, I almost feel like what I'm doing in PPC is pretty trivial. But when I write down and recap the changes I made, the methods I used, and the results I'm seeing - it's pretty substantial. Most people outside our line of work (and unfortunately, some people inside our line of work) would gape in awe at some of the things we're able to pull off for our clients.</description>
		<content:encoded><![CDATA[<p>#2 is a very valid point. At times, I almost feel like what I&#8217;m doing in PPC is pretty trivial. But when I write down and recap the changes I made, the methods I used, and the results I&#8217;m seeing - it&#8217;s pretty substantial. Most people outside our line of work (and unfortunately, some people inside our line of work) would gape in awe at some of the things we&#8217;re able to pull off for our clients.</p>
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