Comments on: 5 Things to Consider When Running a Google AdWords Pay Per Action Campaign http://www.ppchero.com/5-things-to-consider-when-running-a-google-adwords-pay-per-action-campaign/ Heroic Feats of Pay Per Click Management Sat, 30 Aug 2008 11:50:25 +0000 http://wordpress.org/?v=2.6 By: The Adwords Conversion Optimiser Algorithm Explained http://www.ppchero.com/5-things-to-consider-when-running-a-google-adwords-pay-per-action-campaign/#comment-5397 The Adwords Conversion Optimiser Algorithm Explained Thu, 20 Dec 2007 17:27:33 +0000 http://www.ppchero.com/2007/11/21/5-things-to-consider-when-running-a-google-adwords-pay-per-action-campaign/#comment-5397 [...] So here is where my Google tool analysis will come in handy. If you are looking for conversions as your main KPI (key performance indicator) you must have tried using, or at least have heard of the ‘conversion optimiser’. It’s that tool Google put in place to allow you to indicate a maximum amount for each conversion (aka Pay Per Action, aka Cost Per Acquisition). [...] [...] So here is where my Google tool analysis will come in handy. If you are looking for conversions as your main KPI (key performance indicator) you must have tried using, or at least have heard of the ‘conversion optimiser’. It’s that tool Google put in place to allow you to indicate a maximum amount for each conversion (aka Pay Per Action, aka Cost Per Acquisition). [...]

]]> By: John http://www.ppchero.com/5-things-to-consider-when-running-a-google-adwords-pay-per-action-campaign/#comment-4589 John Fri, 30 Nov 2007 18:34:36 +0000 http://www.ppchero.com/2007/11/21/5-things-to-consider-when-running-a-google-adwords-pay-per-action-campaign/#comment-4589 Henrick and Jeff, Thanks for joining the discussion! Sorry it took me so long to respond. The AdWords Pay-per-action program is definitely a step towards affiliate marketing for Google. Since this is a cost-per-action based system, there are direct parallels between this and AM systems like Commission Junction. Currently, the AdWords PPA system is in BETA and works within the confines of the AdWords/AdSense interfaces. But all of the integral AM pieces are in place: advertisers selling a product, setting a cost-per-action, the publisher displaying the ads and getting paid a cut of the cost-per-action for every sale/sign-up, etc. While little is known of the algorithms that Google uses for any given product, I'm sure that those used for PPA are no less complex. Just be aware that CTR is a non-issue and isn't directly calculated on the advertiser side (though you can calculate it yourself if you wish). The primary metrics to be concerned with are Conversions, conversion rate and cost. Let me know if you have any further questions! Henrick and Jeff,

Thanks for joining the discussion! Sorry it took me so long to respond. The AdWords Pay-per-action program is definitely a step towards affiliate marketing for Google. Since this is a cost-per-action based system, there are direct parallels between this and AM systems like Commission Junction.

Currently, the AdWords PPA system is in BETA and works within the confines of the AdWords/AdSense interfaces. But all of the integral AM pieces are in place: advertisers selling a product, setting a cost-per-action, the publisher displaying the ads and getting paid a cut of the cost-per-action for every sale/sign-up, etc.

While little is known of the algorithms that Google uses for any given product, I’m sure that those used for PPA are no less complex. Just be aware that CTR is a non-issue and isn’t directly calculated on the advertiser side (though you can calculate it yourself if you wish). The primary metrics to be concerned with are Conversions, conversion rate and cost.

Let me know if you have any further questions!

]]> By: Joe http://www.ppchero.com/5-things-to-consider-when-running-a-google-adwords-pay-per-action-campaign/#comment-4490 Joe Tue, 27 Nov 2007 21:40:42 +0000 http://www.ppchero.com/2007/11/21/5-things-to-consider-when-running-a-google-adwords-pay-per-action-campaign/#comment-4490 Hi Jeff: I went to IU in Bloomington. And I was there in the mid to late 90s. 95-99. Go Hoosiers indeed! :) Hi Jeff:
I went to IU in Bloomington. And I was there in the mid to late 90s. 95-99. Go Hoosiers indeed! :)

]]> By: Jeff http://www.ppchero.com/5-things-to-consider-when-running-a-google-adwords-pay-per-action-campaign/#comment-4489 Jeff Tue, 27 Nov 2007 21:30:27 +0000 http://www.ppchero.com/2007/11/21/5-things-to-consider-when-running-a-google-adwords-pay-per-action-campaign/#comment-4489 P.S. Did I read somewhere you and/or your team went to Indiana University in Bloomington, IN? If you did, GO HOOSIERS!! I went to school there in the mid-90's. Jeff www.SalesDrivenMarketing.com P.S.

Did I read somewhere you and/or your team went to Indiana University in Bloomington, IN? If you did, GO HOOSIERS!! I went to school there in the mid-90’s.

Jeff
http://www.SalesDrivenMarketing.com

]]> By: Jeff http://www.ppchero.com/5-things-to-consider-when-running-a-google-adwords-pay-per-action-campaign/#comment-4488 Jeff Tue, 27 Nov 2007 21:27:31 +0000 http://www.ppchero.com/2007/11/21/5-things-to-consider-when-running-a-google-adwords-pay-per-action-campaign/#comment-4488 Very well written article. Nice work. In your opinion, is Google's PPA program the same as "affiliate marketing" programs, like commission junction, where you provide the creative, then tell publishers how much you're willing to pay for an "action"? Are there any differences between the two? Thanks, Jeff www.SalesDrivenMarketing.com Very well written article. Nice work. In your opinion, is Google’s PPA program the same as “affiliate marketing” programs, like commission junction, where you provide the creative, then tell publishers how much you’re willing to pay for an “action”? Are there any differences between the two?

Thanks,
Jeff
http://www.SalesDrivenMarketing.com

]]> By: Henrik http://www.ppchero.com/5-things-to-consider-when-running-a-google-adwords-pay-per-action-campaign/#comment-4347 Henrik Sat, 24 Nov 2007 09:48:32 +0000 http://www.ppchero.com/2007/11/21/5-things-to-consider-when-running-a-google-adwords-pay-per-action-campaign/#comment-4347 Hi John! Thanks for a well-written article. I am the founder of an online printing company and we are right in the process of entering into the affliate marketing (AM) world. We are as of now running all PPC and SEO by ourself which will also be the case for AM. My 2 questions How would you say the PPA on Google differs with e.g. Comission Junction's AM program? On our PPC campaigns the positions vary depending on the MaxBid, CTR and conversion rate. Are the logarithms as sophisticated within AM / PPA? Best Regards //H Hi John!

Thanks for a well-written article. I am the founder of an online printing company and we are right in the process of entering into the affliate marketing (AM) world. We are as of now running all PPC and SEO by ourself which will also be the case for AM.

My 2 questions
How would you say the PPA on Google differs with e.g. Comission Junction’s AM program?
On our PPC campaigns the positions vary depending on the MaxBid, CTR and conversion rate. Are the logarithms as sophisticated within AM / PPA?

Best Regards
//H

]]> By: SearchCap: The Day In Search, November 23, 2007 - Seo Alchemist - How to make gold with SEO. http://www.ppchero.com/5-things-to-consider-when-running-a-google-adwords-pay-per-action-campaign/#comment-4337 SearchCap: The Day In Search, November 23, 2007 - Seo Alchemist - How to make gold with SEO. Fri, 23 Nov 2007 20:26:33 +0000 http://www.ppchero.com/2007/11/21/5-things-to-consider-when-running-a-google-adwords-pay-per-action-campaign/#comment-4337 [...] 5 Things to Consider When Running a Google AdWords Pay Per Action Campaign, PPC Hero [...] [...] 5 Things to Consider When Running a Google AdWords Pay Per Action Campaign, PPC Hero [...]

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