Comments on: 5 Tips To Save Money & Generate Additional Revenue with Ad Scheduling http://www.ppchero.com/5-tips-to-save-money-generate-additional-revenue-with-ad-scheduling/ Heroic Feats of Pay Per Click Management Tue, 16 Mar 2010 07:05:10 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Richard Fergie http://www.ppchero.com/5-tips-to-save-money-generate-additional-revenue-with-ad-scheduling/comment-page-1/#comment-58451 Richard Fergie Tue, 03 Nov 2009 15:23:49 +0000 http://www.ppchero.com/?p=4257#comment-58451 @matt I have blogged about trying to get that information out of Analytics at http://www.seoptimise.com/blog/2008/11/google-analytics-advanced-segmentation.html An additional point that I don't think I made in my post is that Google Analytics will record the conversion at the time the conversion happened when what you want is what time the click was made. This probably won't make much difference so I wouldn't worry too much about it unless you have good reason to. @matt I have blogged about trying to get that information out of Analytics at http://www.seoptimise.com/blog/2008/11/google-analytics-advanced-segmentation.html

An additional point that I don’t think I made in my post is that Google Analytics will record the conversion at the time the conversion happened when what you want is what time the click was made. This probably won’t make much difference so I wouldn’t worry too much about it unless you have good reason to.

]]> By: Matt http://www.ppchero.com/5-tips-to-save-money-generate-additional-revenue-with-ad-scheduling/comment-page-1/#comment-58410 Matt Tue, 03 Nov 2009 09:17:52 +0000 http://www.ppchero.com/?p=4257#comment-58410 I've been gathering data during the past few days to process a daily and hourly CPL, which is very hard to reckon. Amber I'd be glad to know how you manage to calculate this, as I've been trying hard myself: - Cost-wise, no problem: just edit a daily and hourly report in Adwords for instance, you get the data you need - Lead-wise: this is much harder as we've only got Analytics & Adwords tracking. The hourly report of transactions in Analytics does not let you segment by day of the week, which means you have to select a particular day (say Monday) and compare it to another Monday in the past to double check the recurrence of data. And in Adwords, there's no such thing as a hourly report for conversions, which means in both ways you're stuck with relative data such as conversion rate. I mean, this is not bad but anyone can be missing the point somewhere: say your customers show up massively in the evening, and you get a lower CTR + conv. rate because of the increased competition, you can be missing that particular moment in the day when volumes are peaking. That's why it's always crucial to keep some absolute data when analyzing your day-parting. Also remember you can't set up more than 6 bid modulations per day in Adwords... I’ve been gathering data during the past few days to process a daily and hourly CPL, which is very hard to reckon. Amber I’d be glad to know how you manage to calculate this, as I’ve been trying hard myself:
- Cost-wise, no problem: just edit a daily and hourly report in Adwords for instance, you get the data you need
- Lead-wise: this is much harder as we’ve only got Analytics & Adwords tracking. The hourly report of transactions in Analytics does not let you segment by day of the week, which means you have to select a particular day (say Monday) and compare it to another Monday in the past to double check the recurrence of data.
And in Adwords, there’s no such thing as a hourly report for conversions, which means in both ways you’re stuck with relative data such as conversion rate. I mean, this is not bad but anyone can be missing the point somewhere: say your customers show up massively in the evening, and you get a lower CTR + conv. rate because of the increased competition, you can be missing that particular moment in the day when volumes are peaking. That’s why it’s always crucial to keep some absolute data when analyzing your day-parting.

Also remember you can’t set up more than 6 bid modulations per day in Adwords…

]]> By: Richard Fergie http://www.ppchero.com/5-tips-to-save-money-generate-additional-revenue-with-ad-scheduling/comment-page-1/#comment-57799 Richard Fergie Thu, 29 Oct 2009 17:34:45 +0000 http://www.ppchero.com/?p=4257#comment-57799 I don't know for sure, but I think Google take into account the time of day when calculating quality score; I think that if you have a very high CTR at night but not in the day then the quality score would be high at night and low in the day. They do monitor account performance based on time of day; this is one of the main selling points for their conversion optimiser bidding strategy. A higher CTR at night could be caused by a competitors day parting strategy. If they are not running their ads at night or if they reduce their bids then I'd expect a higher CTR. I don’t know for sure, but I think Google take into account the time of day when calculating quality score; I think that if you have a very high CTR at night but not in the day then the quality score would be high at night and low in the day. They do monitor account performance based on time of day; this is one of the main selling points for their conversion optimiser bidding strategy.

A higher CTR at night could be caused by a competitors day parting strategy. If they are not running their ads at night or if they reduce their bids then I’d expect a higher CTR.

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