Comments on: 5 Ways to Build and Expand Your Negative Keyword Lists Today http://www.ppchero.com/5-ways-to-build-and-expand-your-negative-keyword-list-today/ Heroic Feats of Pay Per Click Management Fri, 10 Feb 2012 16:50:00 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Mikhail Tuknov http://www.ppchero.com/5-ways-to-build-and-expand-your-negative-keyword-list-today/comment-page-1/#comment-174074 Mikhail Tuknov Mon, 05 Dec 2011 10:43:00 +0000 http://www.ppchero.com/?p=2504#comment-174074 Negative keywords are very useful tactic in any PPC campaign, it will seed out useless clicks and increase CTR of your entire campaign.  Great tips! Thanks for sharing them with PPC community. Negative keywords are very useful tactic in any PPC campaign, it will seed out useless clicks and increase CTR of your entire campaign.  Great tips! Thanks for sharing them with PPC community.

]]> By: Steve http://www.ppchero.com/5-ways-to-build-and-expand-your-negative-keyword-list-today/comment-page-1/#comment-81011 Steve Fri, 21 May 2010 07:47:26 +0000 http://www.ppchero.com/?p=2504#comment-81011 Hi John, thanks for a great article and a refresher on negatives. Negative Keywords can save you a lot of money, or if you are willing to keep your PPC spend the same, can make you a lot of money! Defining negative keywords can be a long, slow arduous task. Either by guesswork or by trawling through loads of enquiry data, most businesses just do not have the time to search for irrelevant keywords and simply end up with a few negative words in their campaigns. We’ve personally fallen foul of not implementing negative keywords which is why we built a great solution to automate the whole negative keyword process. You can check it out at KeywordTerminator.com and also pick up our Free White Paper, Be Positive – Go Negative. Cheers, Steve Hi John, thanks for a great article and a refresher on negatives. Negative Keywords can save you a lot of money, or if you are willing to keep your PPC spend the same, can make you a lot of money!

Defining negative keywords can be a long, slow arduous task. Either by guesswork or by trawling through loads of enquiry data, most businesses just do not have the time to search for irrelevant keywords and simply end up with a few negative words in their campaigns.

We’ve personally fallen foul of not implementing negative keywords which is why we built a great solution to automate the whole negative keyword process. You can check it out at KeywordTerminator.com and also pick up our Free White Paper, Be Positive – Go Negative.

Cheers, Steve

]]> By: Internet Marketing Agency - Album http://www.ppchero.com/5-ways-to-build-and-expand-your-negative-keyword-list-today/comment-page-1/#comment-28625 Internet Marketing Agency - Album Tue, 03 Feb 2009 23:38:05 +0000 http://www.ppchero.com/?p=2504#comment-28625 I like looking at an image map to see what other terms might appear with my keywords. I like using quintura.com. If you're just brainstorming negatives, take a look at delicious and see how people are categorizing their bookmarks. It helps me remember terms that I might have skipped over. As always, great post! I like looking at an image map to see what other terms might appear with my keywords. I like using quintura.com.

If you’re just brainstorming negatives, take a look at delicious and see how people are categorizing their bookmarks. It helps me remember terms that I might have skipped over.

As always, great post!

]]> By: Larry Kim http://www.ppchero.com/5-ways-to-build-and-expand-your-negative-keyword-list-today/comment-page-1/#comment-28610 Larry Kim Tue, 03 Feb 2009 19:56:25 +0000 http://www.ppchero.com/?p=2504#comment-28610 hello: my company (wordstream) provides a negative keyword tool that does what you describe here - you can pull in keywords from web analytics, 3rd party keyword tools, search query reports, etc - so you can be both proactive/reactive as you suggest. It simplifies the review process allowing you to quickly blacklist bad terms, and whitelist relevant terms so that you can focus your efforts on only those keywords that remain in an "undecided" keyword state. It also analyzes your keywords to generate negative keywords, and suggests workflow to provide insight as to where should i direct my negative keyword finding efforts next. Overall, good article - agree 100% about the importance of negative keyword expansion being equally important as keyword expansion. hello: my company (wordstream) provides a negative keyword tool that does what you describe here – you can pull in keywords from web analytics, 3rd party keyword tools, search query reports, etc – so you can be both proactive/reactive as you suggest. It simplifies the review process allowing you to quickly blacklist bad terms, and whitelist relevant terms so that you can focus your efforts on only those keywords that remain in an “undecided” keyword state. It also analyzes your keywords to generate negative keywords, and suggests workflow to provide insight as to where should i direct my negative keyword finding efforts next. Overall, good article – agree 100% about the importance of negative keyword expansion being equally important as keyword expansion.

]]> By: Sculpt your Google AdWords Account with Negative Keywords | Search Marketing Sage http://www.ppchero.com/5-ways-to-build-and-expand-your-negative-keyword-list-today/comment-page-1/#comment-28507 Sculpt your Google AdWords Account with Negative Keywords | Search Marketing Sage Mon, 02 Feb 2009 15:48:51 +0000 http://www.ppchero.com/?p=2504#comment-28507 [...] is especially vital for large accounts to be successful. You need to be as lean as possible. For more information on expanding your negative keyword lists, you may be interested in what John has to [...] [...] is especially vital for large accounts to be successful. You need to be as lean as possible. For more information on expanding your negative keyword lists, you may be interested in what John has to [...]

]]> By: John http://www.ppchero.com/5-ways-to-build-and-expand-your-negative-keyword-list-today/comment-page-1/#comment-28113 John Tue, 27 Jan 2009 15:43:08 +0000 http://www.ppchero.com/?p=2504#comment-28113 @ Richard, You're right about SpyFu. And your tip on reviewing the Google SERPs for terms that Google has found "semantically related" is great! Thanks for commenting. @ Andy, We've referenced your negative keyword list a few times. It's a keeper. Yeah, I specifically mention Google Analytics in my post, but any ole analytics program will do. Yahoo! Web Analytics, Omniture, etc. As long as you can view raw search queries, you're golden! @ Richard,

You’re right about SpyFu. And your tip on reviewing the Google SERPs for terms that Google has found “semantically related” is great! Thanks for commenting.

@ Andy,

We’ve referenced your negative keyword list a few times. It’s a keeper. Yeah, I specifically mention Google Analytics in my post, but any ole analytics program will do. Yahoo! Web Analytics, Omniture, etc. As long as you can view raw search queries, you’re golden!

]]> By: Andy Komack http://www.ppchero.com/5-ways-to-build-and-expand-your-negative-keyword-list-today/comment-page-1/#comment-28105 Andy Komack Tue, 27 Jan 2009 14:33:01 +0000 http://www.ppchero.com/?p=2504#comment-28105 Hi John - great post! I'd add that in addition to/instead of Google Analytics, any web analytics package that you have running will help you find the undesired words people use in their raw search query that trigger your ads. Of course, you typically have to do the same thing you outline in Google Analytics - tag your destination URLs to partition out PPC from organic traffic. We've been a big fan of Yahoo! Web Analytics from the days when it was Indextools. Bummer that new Yahoo! Web Analytics users do not have access to all of the old Indextools features (like drill down into Last Visitor Details). At least I think that Yahoo! still has that feature turned off for new users... And - thank you very much for referencing my B2B PPC Negative Keyword post! Andy Hi John – great post!

I’d add that in addition to/instead of Google Analytics, any web analytics package that you have running will help you find the undesired words people use in their raw search query that trigger your ads.

Of course, you typically have to do the same thing you outline in Google Analytics – tag your destination URLs to partition out PPC from organic traffic.

We’ve been a big fan of Yahoo! Web Analytics from the days when it was Indextools. Bummer that new Yahoo! Web Analytics users do not have access to all of the old Indextools features (like drill down into Last Visitor Details). At least I think that Yahoo! still has that feature turned off for new users…

And – thank you very much for referencing my B2B PPC Negative Keyword post!

Andy

]]> By: Richard Fergie http://www.ppchero.com/5-ways-to-build-and-expand-your-negative-keyword-list-today/comment-page-1/#comment-28099 Richard Fergie Tue, 27 Jan 2009 12:03:11 +0000 http://www.ppchero.com/?p=2504#comment-28099 You can also use competitor analysis tools like SpyFu to see what search terms your ads have appeared on. I wrote a similar post with a few other ideas at http://www.seoptimise.com/blog/2008/11/6-resources-for-finding-negative-keywords.html You can also use competitor analysis tools like SpyFu to see what search terms your ads have appeared on.

I wrote a similar post with a few other ideas at http://www.seoptimise.com/blog/2008/11/6-resources-for-finding-negative-keywords.html

]]>