Comments on: 6 Quick Tips for Optimizing PPC Campaigns

By: Kelly Watt

Kelly Watt — Mon, 15 Apr 2013 07:10:00 +0000

Love the comment about being “ruthless” with your keywords, and your 1% CTR rule on 200 impressions!

By: PPC Practice

PPC Practice — Tue, 12 Jun 2012 15:35:00 +0000

Here are the aspects to focus on if you are going to do PPC
correctly:

Budget – Set a dollar limit and a time period. At the end of
the period, monitor the discuss results and set further goals.

Expectations – It would be easy to get discouraged if you
see low percentages in your results. However, you need to research what is a
reasonably successful campaign before pulling the plug. Look into industry
standards and see if your campaign really is failing or if it is actually doing
well.

Landing Page – Don’t just guide clickers to your homepage.
Lead them exactly where they want to go. If you made an offer, take them
directly to the page where they can redeem the offer. They are busy people just
like you are. Make your information clear and straight-forward.

Tracking – One of marketers’ favorite aspects of PPC is the
highly detailed results available. Keep an eye on what is working and what
might need to be adjusted.

Improvement – Try out a few different keyword mixes and
landing pages. Pursue what works best and toss the less successful ideas.

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By: David Carle

David Carle — Fri, 09 Dec 2011 15:09:00 +0000

Excellent article, one of the best I have read over PPC in a while. Especially love the reminder about continually fine-tuning your landing pages.

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By: relevant keywords

relevant keywords — Wed, 16 Nov 2011 00:03:51 +0000

relevant keywords…

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