http://www.ppchero.com/7-ways-to-be-sure-you%e2%80%99re-writing-the-best-ads-possible/ Heroic Feats of Pay Per Click Management Tue, 07 Oct 2008 16:18:24 +0000 http://wordpress.org/?v=2.6 http://www.ppchero.com/7-ways-to-be-sure-you%e2%80%99re-writing-the-best-ads-possible/#comment-5765 Amber Thu, 27 Dec 2007 21:47:32 +0000 http://www.ppchero.com/2007/12/21/7-ways-to-be-sure-you%e2%80%99re-writing-the-best-ads-possible/#comment-5765 Yes I agree! It's a good idea to have two ad texts with one containing the keyword and the other containing the most attractive title. If you can't fit both into one ad text testing the two is the best way to go! It's important to do what you find works best for your campaign. If you happen to have an ad text that doesn't meet the best practices criteria but it outperforms all other ad texts, then go with it. Thanks for the feedback. Yes I agree! It’s a good idea to have two ad texts with one containing the keyword and the other containing the most attractive title. If you can’t fit both into one ad text testing the two is the best way to go! It’s important to do what you find works best for your campaign. If you happen to have an ad text that doesn’t meet the best practices criteria but it outperforms all other ad texts, then go with it. Thanks for the feedback.

]]> http://www.ppchero.com/7-ways-to-be-sure-you%e2%80%99re-writing-the-best-ads-possible/#comment-5764 michaelportent Thu, 27 Dec 2007 19:47:03 +0000 http://www.ppchero.com/2007/12/21/7-ways-to-be-sure-you%e2%80%99re-writing-the-best-ads-possible/#comment-5764 As it pertains to #1, I find there's a thin line between writing an attractive title to a user vs. incorporating relevant keywords to where google won't give you a quality score hit. It's a good idea to have one of each title if you can't have both at the same time in a given ad group. As it pertains to #1, I find there’s a thin line between writing an attractive title to a user vs. incorporating relevant keywords to where google won’t give you a quality score hit. It’s a good idea to have one of each title if you can’t have both at the same time in a given ad group.

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