Comments on: 9 Mistakes When Creating Ad Text

By: Samuel

Samuel — Sat, 28 Nov 2009 07:43:34 +0000

I like these tips. Wondering if these apply to the other networks like yahoo and msn. There is defintely a learning curve with ppc marketing. Thanks to this post and this blog it’s getting shorter and shorter.

By: Tips and Reasons

Tips and Reasons — Sun, 20 Sep 2009 20:42:01 +0000

I have been into adwords for more than 4 years now and I must say that these tips are indeed very effective. Anyone implementing these should see a considerable increase in CTRs and ROI

Thanks for the post

By: Atlanta RealEstate

Atlanta RealEstate — Fri, 11 Sep 2009 03:52:13 +0000

Good list. I think the most important thing is for your keywords to be in your ads, landing pages, and even landinf page url.

You line all that up and you will get a good quality score and a lot of relevant traffic.

By: Tommy

Tommy — Fri, 19 Jun 2009 09:03:50 +0000

Thanks for a help, thats very nice stuff, and very useful

By: Top 40 list of lists | blogging crew

Top 40 list of lists | blogging crew — Wed, 13 May 2009 11:21:32 +0000

[...] 9 mistakes when creating [PPC] ad text: http://www.ppchero.com/9-mistakes-when-creating-ad-text/ [...]

By: Amber

Amber — Wed, 26 Nov 2008 14:02:47 +0000

Awesome point, thanks Kalin!

By: Kalin Dudley

Kalin Dudley — Wed, 26 Nov 2008 05:33:01 +0000

Just want to add, one thing I feel that is in the top 10….

Not using local ads when targeting locally!

Using ad copy that targets locally when you are targeting a specific city is something not many advertisers use to their advantage:

- Use of local business ads
- Use of city/state in ad copy
- Use of a local phone number v. 800 number

By: SearchCap: The Day In Search, September 18, 2007 · Seo Alchemist

SearchCap: The Day In Search, September 18, 2007 · Seo Alchemist — Tue, 18 Sep 2007 21:01:31 +0000

[...] The Adventures of PPC Hero – Heroic Feats of Pay Per Click Management : 9 Mistakes When Creating Ad Text, PPC Hero [...]

By: Jon Kelly

Jon Kelly — Tue, 18 Sep 2007 18:16:58 +0000

Good list. Couple of minor quibbles. On #6 you should look at the number of impressions and clicks rather than a time-frame (run confidence intervals if you are unsure). On high volume KW’s you need less time, on tail phrases you need more time.

#8 is a key one (and not just for picky customers!). Every piece of copy represents a trade-off, more clicks might mean fewer conversions if you don’t qualify your customers. EVERY piece of ad copy should be separately tracked to conversoin and you should measure these “pairs” rather than looking at each in isolation.