Account Structure, Keywords
The Missing Ingredient to Your PPC Strategy: Non-Branded Campaigns
Learn how to employ a non-branded campaign strategy that will increase traffic, capture new customers, and beat the competition. Read More »
Account Structure, Keywords
Learn how to employ a non-branded campaign strategy that will increase traffic, capture new customers, and beat the competition. Read More »
Attribution Modeling, Branding
Last week we touched on the importance of search query reports to measure the value of branded campaigns. Today, we're going to look at search funnels. Read More »
Basic PPC Strategies, PPC Strategy
Throughout the month of November, we'll review easy ways to measure the value of branded campaigns. Read More »
Advanced PPC Strategies, Attribution Modeling
Using Google Analytics and Adwords data this post goes into detail using a client as an example of how to successfully measure the value of brand campaigns. Read More »
Basic PPC Strategies, Branding
We’ve all heard (or feared) our clients doubting the importance of using branded terms in our PPC efforts. The questions commonly revolve around “Why would I pay for these clicks if they are already trying to find me? Won’t SEO pick them up?” Today we... Read More »
Branding, Business of PPC
A company’s brand is defined by many things – the people that make up the company, the clients or customers that company serves, the mission the company sets for itself, the messaging that brand uses to market itself…along with a much longer list of other... Read More »
Intermediate PPC Strategies
As we start to wrap up 2012, I wanted to take some time to publicly address a question and concern that popped up rather often this year: bidding on branded terms. I know there are believers that this strategy is a waste of marketing budget... Read More »
Image Ads
As I walked down my hallway last night, my cat ran in front of me and darted into the laundry room, where we keep her food bowl. She looked up at me and meowed loudly as she stood over her empty bowl. I reached up... Read More »
Basic PPC Strategies, PPC Strategy
The other day I got the question if someone should bid on their branded term even if they are already in the number one spot. This is a question that I get asked a lot. Should I be bidding on my branded terms when I... Read More »
Not everyone has a brand that’s both instantly recognizable and loved. That’s not to say your brand doesn’t have its own fans, just that it may not inspire a smile of instant recognition and interest. That works against you when it comes to display advertising.... Read More »
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