Basic PPC Strategies, Google Ads
What Is A Good Click Through Rate (CTR)?
You should always be striving to achieve a higher CTR. A 2% CTR is good, but continually improving this metric will make your account great. Read More »
Basic PPC Strategies, Google Ads
You should always be striving to achieve a higher CTR. A 2% CTR is good, but continually improving this metric will make your account great. Read More »
Ad Texts, PPC Strategy
This is the first installment from our PPC Love series for this month. For the purpose of today’s post, we’ll be discussing click through rate and offer up a few ways to improve CTR in your own accounts. Ooh baby, I’m hot just like an... Read More »
ABM, Ad Campaigns
Struggling to rank higher in Google? Learn the best ways to significantly drive more traffic to your site, increase click-through rates and boost conversions. Read More »
On Demand Webinars, Webinars
Join Hanapin Marketing’s Sean Quadlin and Wordstream’s Larry Kim as they discuss 10 simple things you can to increase your CTR right away! Read More »
Basic PPC Strategies, How To Guides
The best account managers know that effective PPC is all about strategy. Long-term data, ad testing, and copy refreshes take time and thoughtful examination. But here’s a secret: There are more than a few things you can do RIGHT NOW to boost your click-through-rate today.... Read More »
Basic PPC Strategies, Conversion Rate Optimization
Scenario: you’ve watched your account’s clickthrough rate steadily increase over the past few months, but you’re not seeing an increase in conversions. Seems illogical, right? More clicks should mean more conversions?!?! As I’m sure you already know by now, your account metrics don’t always follow... Read More »
Basic PPC Strategies, Quality Score
In the last couple of weeks on PPC Hero, we have been writing a series of posts themed, “how can I make it better?” Jen started the series with tips on improving your account structure. Amy then gave readers 6 steps to raise quality score,... Read More »
Ad Texts
One of my larger clients is a resort/casino here in Indiana. The resort truly is beautiful, but there have been many other resorts/casinos popping up in the Indianapolis area making for some good competition. I typically like to include as many benefits in my PPC... Read More »
Google Ads, Landing Pages
What I’ve always loved about Google AdWords is the extensive amount of information they give you. And something I realized I can do to help improve my overall click-through rate via the content network and doesn’t include writing new ads, testing ads, changing keywords or... Read More »
Ad Texts
Do you or one of your clients have a registered or trademarked company name? If so, try putting the trademarked or registered symbol in your PPC ads to help increase click-through rates. The reasoning behind this strategy and how it may help increase your click-through... Read More »
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