Negative Keywords, Remarketing
[Hero Academy Video] How and When to Use Negative Keywords
In this new lesson on Hero Academy, Emma Smith will show you both how to find and exclude negatives, as well as best practices for using them. Read More »
Negative Keywords, Remarketing
In this new lesson on Hero Academy, Emma Smith will show you both how to find and exclude negatives, as well as best practices for using them. Read More »
Basic PPC Strategies, Negative Keywords
Now that you have your basic PPC account set up and running, you will need to implement some negative keywords. If you aren't familiar with what those are or how to find them, you have come to the right place! In this blog, I cover... Read More »
Amazon, News
Amazon has quietly added negative keywords to Sponsored Brand ads for both Seller Central advertisers and Amazon Advertising advertisers. Learn how you can use this new tool to optimize your sponsored brand ads to your advantage. Read More »
Negative Keywords, Search
Today I'm going to talk about my love of negativity. Negative keywords, that is. Read on for tips to ensure you use negative keywords correctly and efficiently. Read More »
Basic PPC Strategies, Bing Ads
With the recent AdWords close variant update, now is a good time to review your negative keyword strategy. Read More »
Events, Hero Conf
Negative keywords are often seen only as bouncers. They stand at the doorway of your ad group or campaigns, waving through the accepted terms and folding their sculpted-bicep arms with sun-glassed heads cocked at an angle at those terms you want excluded… daring them to... Read More »
Advanced PPC Strategies, Google Ads
Negative keywords are an essential part to any PPC campaign. Combing through Search Query Reports to exclude the irrelevant, poor-performing, and occasionally bizarre query is probably one of the highlights of my week. Read More »
Negative Keywords
I’m going to apologize right off the bat for this tired cliché, but not all keywords are created equal. There are, in fact, tons of keywords you don’t want anywhere near your campaigns, driving ‘bad’ traffic to your website. In order to raise your overall... Read More »
Microsoft adCenter, News Updates
Microsoft Advertising adCenter has been very busy lately with updates to the UI, Desktop editor and the Import Campaign beta, but it doesn’t look like they’re quite done. Late yesterday afternoon, adCenter released a post on their blog informing readers that their negative keyword management... Read More »
Keyword Research, Negative Keywords
Negative keywords: likely the best and worst tool you have at your fingertips as a PPC account manager! Sometimes it’s difficult to identify the negative terms that will have the desired effect on your account (more qualified traffic, higher click-through rate and lower CPL), and... Read More »
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