Google Ads, Quality Score
Google Quality Score – Should You Optimize for This Metric?
Pulling Quality Score reports in Google Ads can benefit your account by providing a guiding light on where you can optimize with future tests. Read More »
Google Ads, Quality Score
Pulling Quality Score reports in Google Ads can benefit your account by providing a guiding light on where you can optimize with future tests. Read More »
Landing Pages, Quality Score
Making these easy adjustments to your PPC landing pages will positively impact quality score. A better quality score means lower CPCs! Read More »
Quality Score, Search
The work of improving quality score is challenging. In order to see the most quality score improvement in the shortest time, we wanted to see if either changes to ad copy or landing pages would be more significant and easier to achieve. Read More »
Display Network, How To
Quality Score is used as a signal for the relevance of your keywords, ads, and landing pages to user search queries, making it a useful diagnostic. Read More »
How To, Quality Score
On July 28th, Google announced in a post on G+ that they are changing how Quality Score is calculated for new keywords. See what our analysis has shown since the update. Read More »
Basic PPC Strategies, How To
One of the most common reasons for accounts with low-quality scores is a lack of proper segmentation. Learn how to fix this problem. Read More »
Basic PPC Strategies, Google Ads
Quality score should be used as nothing more than a guide to account health and not something that should be optimized at the expense of meeting client goals. Read More »
Basic PPC Strategies, Case Studies
We are always trying to improve quality score, theorizing the factors that impact this number, and striving to get our clients to understand it’s impact. Read More »
Account Structure, Basic PPC Strategies
Can we help Google move past their interest in increasing account spend and begin emphasizing the long-term solution of creating a culture of trustworthy professionals? Read More »
News Updates, Quality Score
In an effort to provide clarity regarding the components and significance of quality score, Google Chief Economist, Hal Varian released a white paper, Settling the (Quality) Score, in tandem with a video explaining the AdWords auction parsing process. Read More »
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