I just reviewed Google’s documentation on the Quality Score here:

http://adwords.google.com/support/bin/answer.py?answer=46675

The elements that have an effect on the landing page Quality Score include load time, keyword density and perceived relevance to the search query. The number of links to the page or links to the homepage for the company or brand are not taken into account.

In regards to organic search, yes – links are absolutely crucial. But not for paid search performance.

Best,
Joe

This is exactly my point.
We have always been told that google likes the landing page to have some other links on the page going to internal pages to help the quality score.

It just seems like a page like this is great and will convert great, but the QS will be low so the campaign will be short lived.

It has less copy
–Yes, the page has less copy but it still has the keywords the client is advertising for so it should be okay.

It has no other links to the internal site pages
–We actually prefer our landing pages not to have additional navigation. This way you can keep users on the page and keep them conversion focused.

Possibly has no links to it from the main site as it is a standalone page.
–This speaks to the last note, not having links for the main page should be just fine for this landing page.

Thanks!

How to you suggest we counter the effects of a poor quality score for a landing page like this?