http://www.ppchero.com/a-closer-look-at-regional-targeting/ Heroic Feats of Pay Per Click Management Fri, 10 Feb 2012 16:50:00 +0000 hourly 1 http://wordpress.org/?v=3.1.2 http://www.ppchero.com/a-closer-look-at-regional-targeting/comment-page-1/#comment-79054 Locally Targeted PPC Tools | PPC Whiz Thu, 22 Apr 2010 15:06:01 +0000 http://www.ppchero.com/2007/04/16/a-closer-look-at-regional-targeting/#comment-79054 [...] John over at PPC Hero wrote a good explanation as to why these two campaigns are necessary when geo-targeting. I second his comments in the last two paragraphs and have had similar conversations with Google reps on the phone and at conferences about the best way to create these campaigns and how Google’s system handles searches like “Buffalo painting service” for searchers outside of your IP targeted campaigns. [...] [...] John over at PPC Hero wrote a good explanation as to why these two campaigns are necessary when geo-targeting. I second his comments in the last two paragraphs and have had similar conversations with Google reps on the phone and at conferences about the best way to create these campaigns and how Google’s system handles searches like “Buffalo painting service” for searchers outside of your IP targeted campaigns. [...]

]]> http://www.ppchero.com/a-closer-look-at-regional-targeting/comment-page-1/#comment-3919 The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : Debunking the Operation Camouflage Strategy: Is Deceit Really a PPC Best Practice? Tue, 13 Nov 2007 18:46:22 +0000 http://www.ppchero.com/2007/04/16/a-closer-look-at-regional-targeting/#comment-3919 [...] Create new campaigns and ad groups with custom geo-targeting to block out said competitors’ head quarters. [...] [...] Create new campaigns and ad groups with custom geo-targeting to block out said competitors’ head quarters. [...]

]]> http://www.ppchero.com/a-closer-look-at-regional-targeting/comment-page-1/#comment-1066 PPC Hero : Top 6 Settings to Check When Starting a New Adwords Account Fri, 06 Jul 2007 20:54:35 +0000 http://www.ppchero.com/2007/04/16/a-closer-look-at-regional-targeting/#comment-1066 [...] Target Audience: Choosing a language is a given. I’ll just skip right over that, thank you. What I won’t skip over is location (regional? geo?) targeting. Depending on your advertising needs, you may create campaigns ranging from those targeting a single state (or even a single city) to those that literally are open to the entire world. Google has a very large playground where many, many potential customers like to play. Choosing the right jungle gym to dangle from is of the utmost importance. [...] [...] Target Audience: Choosing a language is a given. I’ll just skip right over that, thank you. What I won’t skip over is location (regional? geo?) targeting. Depending on your advertising needs, you may create campaigns ranging from those targeting a single state (or even a single city) to those that literally are open to the entire world. Google has a very large playground where many, many potential customers like to play. Choosing the right jungle gym to dangle from is of the utmost importance. [...]

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