Comments on: A Different Form of PPC Advertising You Should Consider, Soon

By: Kansas City Web Design

Kansas City Web Design — Mon, 09 Aug 2010 04:37:37 +0000

I agree with Eric – there are just too many unknowns here.

By: Eric

Eric — Tue, 09 Mar 2010 07:07:56 +0000

It is definitely an interesting take on PPC but there are too many loopholes out there for me to feel that this would be something I would recommend to a client. Somewhat in their defense, they have seemed to take a Google approach (Google turning branded keyword PPC buying into the wild west) and say here is the keyword, its up to you to buy it. The other problem is that essentially he who has the most money wins which isn’t good for small to medium business (which automatically limits your audience and even users). After seeing some of the previous comments I checked out the allegations and I don’t see how anybody could feel comfortable with purchasing PPC ads from Leapfish. Good post and is definitely thought provoking.

By: Atlanta Real Estate Info

Atlanta Real Estate Info — Mon, 07 Sep 2009 17:52:48 +0000

I fully investigated this about a year ago, had their account managers trying to close me for months.

There’s no future here. It’s a aggregator of which there have been many before it and will be many after it.

Plus, there’s allegedly a lot of shadey stuff going on behind the scenes there.

IMHO, you will get a LOT more for your $5k using a well designed AdWords campaign. That would pay for exactly two years of AdWords for what I’m currently doing.

By: Bill Swanson

Bill Swanson — Fri, 21 Aug 2009 21:58:29 +0000

I was contacted by a Leapfish rep, and the whole thing smelled very fishy. When I asked questions that the initial rep couldn’t answer, I was quickly transfered to a “closer”. They played up the up-and-coming angle to me as well, and their proof was an Alexa rank of 19,000. They quoted me a price of $6,000 for the keyword phrase “motivational speakers” at a number 3 position. Yeah, right – like I’m going to spend that kind of money for paid advertising on a META search tool that has an Alexa rank of 19,000! Let’s see – Google’s Alexa rank is 1, Yahoo! is 2, Bing is 22. It’s rediculously speculative to think that the world is beating a path to Leapfish.

By: Matt Commins

Matt Commins — Thu, 20 Aug 2009 20:51:54 +0000

I don’t see anyone using this engine besides SEOs wanting to quickly comparing competitor rankings vs. they’re own rankings in the major 3 engines. However, you can use SEO Open’s Rank Checker tool to easily get ranking data.

I do think it’s a very interesting PPC model. I wonder what would happen if Google offered this PPC model?

By: Mel66

Mel66 — Thu, 20 Aug 2009 20:35:15 +0000

This sounds like a Real Keywords-type toolbar scam. These bogus deals have been around for years. I’d run as fast a I could.

By: Webster

Webster — Thu, 20 Aug 2009 16:37:40 +0000

Just one problem with all of this. There is no guarantee of clicks. You just drop 3K – 10K and cross your fingers. Hmmm. What if I get 300 clicks and 2 leads over the next year at a CPL of $2500?

Like @Garret said, this just doesn’t seem like a good business module that expects to grow significantly. Conclusion, they’re not going to grow significantly. There are plenty of other PPC plays out there. I’m passing on LeapFish.

By: Elizabeth

Elizabeth — Thu, 20 Aug 2009 15:42:17 +0000

I find it more interesting that they’re claiming that MSN stole their algorithm and that they’re telling potential clients that. It seems “fishy.” Did they offer any proof?
This is a great rundown though on the company, I’ll be keeping an eye out for future developments, thanks!

By: Martijn Couprie

Martijn Couprie — Thu, 20 Aug 2009 13:32:54 +0000

The values they assign to keywords seem a bit random to me. I tried a few keywords with roughly the same number of searches on Google. Prices on Leapfish varied wildly. What do they base the value of a keyword on??

Their whole value proposition rest on what you call ‘As Leapfish gets bigger, and as the keywords become more competitive, the keywords will increase in value, and can sell for a much higher price than what you’ll be paying for now.’ What if they don’t become bigger? Spending several thousand per keyword sound like a bad bet to me.

But my most important complaint about this idea. Searchers use wildly different searchterms to find the same thing. I have thousand and thousands of keywords in my campaigns. Even buying a fraction of those keywords is gonna cost me an insane amount of money.

By: brochures

brochures — Thu, 20 Aug 2009 13:24:07 +0000

Seems to me that this is a complete gamble with your money.

Too much risk to spend 3 – 10 k on.